NEW YORK: Weber Shandwick has partnered with SellersEaston Media to create a video series of women executives sharing their stories of success.
The series, called VoiceUp, will feature one-on-one interviews with women in business with the goal of amplifying their voices and visibility in leadership. Staffers from Weber’s executive equity and engagement specialty, a part of its global corporate practice, will lead the project.
The two companies are hoping to inspire by showing women in leadership positions in the video series and focusing on how they "found their voice," according to the firms.
Although women make up almost half of the U.S. workforce, they represent only 5% of CEOs, according to an analysis of S&P 500 companies by nonprofit Catalyst. Women who work for a female CEO are more likely to want to become chief executives themselves, according to 2015 research from Weber.
SellersEaston Media, founded last year by former Fortune journalists Pattie Sellers and Nina Easton, focuses on telling the stories of brands, individuals, and executives through film, writing, audio, or events.