Dove 'deeply regrets' campaign showing woman turning from black to white

Dove has apologised for a Facebook ad campaign that showed a black woman turning into a white woman.

Dove: ad removed after being posted on Facebook (Credit: Naythemua/Facebook)
Dove: ad removed after being posted on Facebook (Credit: Naythemua/Facebook)

The Unilever personal care brand said it "deeply regrets" the offence it caused after an outcry on social media over racism.

The image, posted yesterday, shows  black woman using Dove body lotion and then becoming white after removing a jumper.

The ad has since been removed but is still being shared on social media.

Following the removal of the ad, Dove tweeted:

It is the second Dove ad to be taken down in response to a backlash in three months after it removed a UK ad in July that focused on opposing opinions about breastfeeding in public. Dove apologised for the ad, which prompted nearly 378 complaints to the Advertising Standards Authority.

This article first appeared in PRWeek sister title Campaign

 

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