Brands can embed more info into Snapchat with Context Cards

Snapchat has introduced a way for brands to include information such as reservation information, reviews, and contact details with Context Cards.

All users have to do is swipe up when they see a Snap that says "more."

The launch is powered by content from partners including TripAdvisor, Foursquare, Michelin, and Goop.

Users can also book a ride with Uber or reserve a table through OpenTable or Bookatable. 

The feature launched on Monday in the U.K., U.S., Canada, Australia, and New Zealand. 

Snapchat plans to expand Content Cards to include more partners and to display additional information as it learns more about how its community is using the product.

This story first appeared on campaignlive.co.uk.

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