Latest

McDonald's awards World Cup brief to Leo Burnett

McDonald's awards World Cup brief to Leo Burnett

McDonald's has awarded Leo Burnett's London office the global brief to amplify its sports sponsorship for next year's football World Cup.

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.

Latest

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Huawei's consumer tech arm has appointed Red Consultancy to deliver its comms strategy across Western Europe, the UK and Ireland, despite Hill+Knowlton Strategies' attempt to hold onto the UK brief.

Hani Durzy leaves Pandora after seven months to lead comms for Samsung Next

Hani Durzy leaves Pandora after seven months to lead comms for Samsung Next

Since Durzy joined Pandora in February, he's worked on a CEO transition and other major changes.

Chelsea FC comms head Emma Wilkinson scores top PR job for Premier League

Chelsea FC comms head Emma Wilkinson scores top PR job for Premier League

Emma Wilkinson has been recruited as the new director of comms for the Premier League, succeeding Dan Johnson.

Text100 wins Rolls-Royce in Southeast Asia

Text100 wins Rolls-Royce in Southeast Asia

The agency will develop the company's digital presence.

Booking.com's global PR head on Japan, data, and the fallacy of awards

Booking.com's global PR head on Japan, data, and the fallacy of awards

In Tokyo, Leslie Cafferty discusses her aims for the brand in Japan and why it's important to give freedom to local markets.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event