Companies see opportunity to grow internationally by adding rigour to influencer marketing.
The PR segment experienced a revenue drop in its first earnings report since Omnicom CEO John Wren said the holding company was "adjusting some of the leadership at its PR firms" after a disappointing Q2.
The veteran of Apple and Twitter had a short stint as chair of Edelman's technology sector. Sanjay Nair has replaced her in the agency role.
British Airways is contacting a number of large agencies, including incumbents Grayling, Action and Meropa, about its global PR support and crisis management, PRWeek has learned.
Fearless Girl creator State Street comes in for media scrutiny for 'ironic' gender inequality settlement
The parent company of the US financial services giant whose Fearless Girl campaign took Cannes by storm earlier this year has come in for widespread criticism for alleged practices directly contradicting the campaign's equality message.
MINNEAPOLIS: PR Talent has opened an office in the Minneapolis-St. Paul market, its eighth in the U.S.
Nasdaq is looking at whether to offload some of its products used by PRs, including the press release distribution service GlobeNewswire.
The company announced that its AI matching engine for its influencer marketing platform is fully scaled, and will be further bolstered by additional funds.
A leaked email chain has made it clear that WPP intends to withdraw completely from Ascential's Eurobest awards in London this November - and is also in discussions with the event organiser about Cannes Lions.
Brendon Craigie, the former CEO of Hotwire, has said that he will shortly be launching a new venture, saying that the number of start-ups created by his former colleagues is a sign of his old agency's "entrepreneurial culture".
James Quinn will join international financial services group Credit Suisse as head of corporate comms for EMEA next month, following more than a decade writing for the Telegraph.
NETS plans to choose a team of four agencies to handle its needs.
Honda spokesperson Kathy Graham said she was "surprised" when she saw a Honda mower being pushed by a young boy in a White House video.
A "seat at the table" isn't enough, says Oath's Allison Allen, in wide-ranging discussion at annual diversity conference.
Snapchat has blocked Al-Jazeera's Discover publisher channel in Saudi Arabia because the authorities claimed it violated local laws.
Finn Partners is gaining a foothold in Shanghai and Frankfurt through the acquisition of the international b-to-b firm.
BDO has this afternoon confirmed that Bell Pottinger has gone into administration.
Weber Shandwick, the world's second biggest PR consultancy, has handed Tim Sutton the role of CEO for Europe, Middle East and Africa.
Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company.
Global ad expenditure will grow by 4% in 2017 after Zenith downgraded its growth forecast for the second time.
The directors of Bell Pottinger's Middle East arm say they are in discussions about a formal separation from the agency's parent, which is due to be placed in administration imminently.
Bell Pottinger Asia today relaunched as Klareco Communications, formalising its total separation from Bell Pottinger UK, which is close to collapse following the scandal over its involvement in a campaign in South Africa.
We Are Social and Citizen Relations will join a new marketing services group following an agreement between their Chinese owner BlueFocus and US data analytics firm Cognit.
Smith previously worked at Oracle and gamification site Badgeville.
Chime Communications handed its 27 per cent stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged.
Ogilvy Media Influence's annual global survey of 250-plus reporters and producers has found that journalism across the board is better due to reports of "fake news."
Wong will be responsible for comms teams in five countries.
Bell Pottinger's manic Monday got the PR industry discussing the PRCA's decision to throw out the agency - and also attracted the interest of the mainstream media, with two nationals running the story on their front pages.
Bell Pottinger has become only the second agency in the past ten years to be excluded from the PRCA, following a ruling on a complaint about its infamous work in South Africa.
Bell Pottinger agrees six-point plan as lawyers say economic apartheid campaign 'arguably breached ethical principles'
A report by lawyers into Bell Pottinger's controversial activities in South Africa points the finger at senior management at the agency, saying they "should have known that the campaign was at risk of causing offence".
James Henderson's resignation as Bell Pottinger CEO has been formally announced, after news broke of the embattled agency leader's departure yesterday.
Bell Pottinger CEO James Henderson has resigned, the latest twist in the damaging scandal over the agency's controversial work for South African client Oakbay Investments.
Hiroaki Mori joins from TBWA Hakuhodo with experience in China and the US.
Italian spirits giant Gruppo Campari has appointed WPP as its global partner for marketing and communication services, putting independent agencies holding briefs with its brands on alert.
Scope covers media planning, but not buying, over traditional and digital channels for Alibaba's major properties.
Havas CEO Yannick Bolloré (below) hopes the French group's growth and profitability will improve "slightly" in the second half of 2017 after it "suffered a slowdown" in H1 2017.
McDonald's has awarded Leo Burnett's London office the global brief to amplify its sports sponsorship for next year's football World Cup.
Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.
Huawei's consumer tech arm has appointed Red Consultancy to deliver its comms strategy across Western Europe, the UK and Ireland, despite Hill+Knowlton Strategies' attempt to hold onto the UK brief.
Since Durzy joined Pandora in February, he's worked on a CEO transition and other major changes.
Emma Wilkinson has been recruited as the new director of comms for the Premier League, succeeding Dan Johnson.
The agency will develop the company's digital presence.
In Tokyo, Leslie Cafferty discusses her aims for the brand in Japan and why it's important to give freedom to local markets.
Unilever has picked MullenLowe Group to handle global PR for its Rexona brand of deodorant products - the first major win for the PR division of the group since its acquisition of UK firm Salt.
Etihad Airways has begun a review of its agency relationships around the world as part of a major strategic business review by the Abu Dhabi flag carrier.
The 33-year IBM veteran is also serving as chairman of the newly created IBM Values and Policy Advisory Board, which recommends policies and principles for the company.
Almost a third of SVC's partners have departed since the agency struck a deal with a private equity firm last year.
Snap has launched a marketing mix modelling (MMM) partner program that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA, and Nielsen.
H+K will be covering overall brand building as well as specific in-market communications projects for Dalian Wanda Group.
McDonald's Hong Kong received worldwide publicity over the weekend due to a Twitter squatter making cryptic posts about suicide, kidnapping, and romantic rejection.
The firm said the revenue drop was attributable to a decline in project-based revenues in North America.
The CEO of Huntsworth's biggest and fastest-growing unit Huntsworth Health, which includes Nitrogen and Tonic Life, has departed after eight years.
Incumbent Cohn & Wolfe stopped working with the company in March.
Australia is adopting Sport England's "This girl can" campaign to inspire more women Down Under to get active.
Ali Grayeli has joined the Interpublic Group firm to lead its creative strategy in the region.
The holding company as a whole reported an organic revenue increase of 0.4% in the period and year-over-year drops in net and operating income.
The 2017 Cannes Lions festival earned revenues of £62.9m ($82.0m) for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, MD at Baldwin Boyle Shand.
Edelman helped Formula One draw large crowds on the ground and brought millions of people to owned and influencer media channels with its work on an ambitious live event, announced at late notice, in London earlier this month.
The holding company reported a 0.3% organic revenue drop for its PR firms in the second quarter.
The healthcare company released the documentary in minute-long snippets over a month, then debuted the full film this week.
The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
Think the KFC smartphone is weird? You haven't seen anything yet.
The ad firm MullenLowe Group has acquired Top 150-listed PR agency Salt to its "hyperbundled" offering in the UK and Asia, after 10 years of collaboration on clients between the two agencies.
Agency appointed to lead brand strategy for outdoor equipment maker.
Mendenhall's first day in the role will be Monday. He'll report to David Kenny, SVP of IBM's Watson and cloud platform.
Bell Pottinger fires partner and apologises over 'economic emancipation' narrative for South African client
Bell Pottinger has dismissed partner Victoria Geoghegan (pictured) and suspended three further staff over "inappropriate and offensive" activity for a former client in South Africa, claiming the firm's senior management had previously been "misled" about its employees' work.
Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture".
The CEO of comms group Huntsworth has told PRWeek that the possibility of large management consultancies muscling in onto the marcoms world is a "newsworthy threat" rather than a "material threat" to the industry.
The MSL brand has entered the Australian market for the first time after local PR firm The Herd Agency was acquired outright by Publicis Groupe.
Huntsworth has acquired WRG owner The Creative Engagement Group (TCEG) from private equiry firm LDC for a total of £24.7m, in a move to bolster its offering in the healthcare sector and the US market.
Global CMOs at both Mars brands say rapid APAC digitisation and connecting with consumers emotionally are key facets of their agendas.
Bell Pottinger briefs law firm to audit work on South African account after allegations of stoking racial tensions
Bell Pottinger has commissioned a law firm to undertake an audit of all work it did for South African conglomerate Oakbay Investments, after allegations that it had done work to stoke racial tensions in the country.
The Brazilian aircraft manufacturer Embraer has appointed Hill+Knowlton Strategies as its global agency of record, initially to run a year-long campaign to boost awareness of the brand.
Sir Martin Sorrell last night urged WPP staff to "make sure that what our clients experience in the hours and days ahead is as close to business as usual as we can possibly manage", as the holding company's website came back online.
Marcoms giant WPP has confirmed that it has been "affected by a suspected cyber attack".
The communications agency will provide PR strategy for the footwear brand.
In an interview with Campaign India, Cannes Lions chairman Terry Savage speaks about the future of the festival.
McCann New York won its fourth Grand Prix, this time in the Titanium Lions, at this year's Cannes for its Fearless Girl statue on Wall Street.
The firm's PR work on the campaign for Sandy Hook Promise won another Gold Lion on Saturday to go alongside its Gold Lion in Entertainment won earlier this week. The push also won several Silver Lions and a Bronze.
Australian PR firm Poem Group and Argentina's Urban Grupo de Comunicación won Gold Lions on the penultimate night of Cannes awards - while there were also wins for Dini von Mueffling, Marina Maher and for Engine's Missing Type, which had been conspicuous by its absence so far.
Dini von Mueffling Communications won a Gold and a Bronze Lion for the Evan campaign for Sandy Hook Promise.
The founder of PR and marketing firm Finn Partners gives us a deep dive into his decision to acquire Ying Communications.
Ketchum won for Whirlpool's Care Counts campaign, and H+K was awarded for its work for the Bank of Aland.
Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.
Fearless Girl racks up Lions and Grand Prix wins in non-PR categories as others also strike gold in Cannes
State Street Global Advisors' Fearless Girl campaign won Grand Prix prizes in the Outdoor and Glass Lions categories at Cannes today, alongside four more gongs - while Ketchum, New Zealand's Impact PR and Freuds sister agency Proud Robinson also collected gold.
Ketchum was the big winner among PR agencies at the Cannes PR Lions, as changes to the awards saw far more PR shops win recognition - while Fearless Girl for State Street Global Advisors bagged the Grand Prix.
Global brands are being challenged by the Trump administration, but there are ways to influence the White House, says Finsbury's North American president.
Douglas White talks about the Hong Kong Gay Games bid, LGBT representation, and managing communications across markets with widely divergent attitudes.
We asked entrants in the new PRWeek Global Power Book who they thought was the most influential PR professional in the world. This is what they said.
Weber's China president gives the lowdown on what it means to work in public relations today--and how to attract the best talent tomorrow.
The PR firm will lead the beauty brand's expansion in Southeast Asia.
The pharmacy says the video is based on an old legend and celebrates inner beauty.
The AirAsia X line will begin servicing a route from Hawaii to Malaysia through Japan this month.
Jenkins is replacing Ranny Cooper. Paul Massey is taking on the role of president of Powell Tate, and Peter Carson is moving into the position of head of public affairs for North America.
See the list of winners from the 2017 PR Awards Asia, presented last night in Hong Kong.
More than 200 delegates participated in Campaign Asia-Pacific's PR conference, which explored the overall theme of brand activation and purpose.
HSBC is handing its global external comms and public affairs remits to Pierre Goad and Sherard Cowper-Coles respectively, after Katja Hall announced her departure.
Thomas Goh is joining the PR agency focusing on creative and digital.
Global comms agency Way To Blue has rebranded its Sydney operation as Way To Blue APAC, and brought in Katherine Robinson as MD of the operation.
Previous president of healthcare Sarah Matthew is now chair of the practice.
Ogilvy PR has launched its Advanced Data Analytical Model (ADAM), which it says will bring "laser precision" to the task of identifying influencers for campaigns run by agencies across the wider Ogilvy group.
George will remain in his position at Porter alongside the new role.
WPP has made a strategic investment in 88 rising, a US-based digital content producer that targets Asian millennials across the globe.
British Airways' comms during a weekend where IT failures caused travel chaos were "pretty risible", according to The Sun's travel editor - with several PR professionals also criticising the airline's response.
The former PepsiCo and Toyota chief communications officer was never charged after being arrested in Japan in 2015 for allegedly importing painkillers without permission.
Caroline Hsu has client-side experience with Appier, Google, TomTom Asia, and BenQ.
The change at the top of Ford Motor Company's communications team coincides with a leadership shift in the CEO's office.
He will take over the role from Peter Henshaw, who is retiring after nearly four decades at the energy giant.
McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.
The paint, coatings, and chemicals manufacturer began the review in January to reduce its agency roster of about 100 firms.
The crème de la crème of the global PR industry gathered in London tonight to find out who would take home the coveted PRWeek Global Awards 2017.
A preview of the conference taking place on June 6 in Hong Kong.
The firm announced key changes in its senior China leadership roles.
Nearly 60 per cent of respondents to a new joint PRCA/PRWeek survey have suffered from mental ill health and a majority would not feel comfortable talking to their boss about it.
The Australian PR firm is relocating Marija Bijelic to run the new office.
The PR agency is overseeing a campaign to introduce the property from a Hong Kong-funded group.
Teneo Holdings has acquired 35-strong Asian PR agency Ryan Communication as it sets its sights on expansion in the region.
Twenty PR leaders have been named on the jury for PR section of the Cannes Lions 2017.
The network, launched last year with a partnership between Finsbury and Hering Schuppener, will have a footprint in 15 cities around the world.
Nissan has appointed Edelman to help modernise the Japanese car manufacturer's global comms function and support its growth strategy.
The agency is parting ways with the leaders of the firm it acquired two years ago.
HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of marketing, succeeding Chris Clark, who is leaving the bank after 15 years.
Pohlman joined the electronics giant more than five months after top North American corp comms and reputation executive Andrew Bowins departed.
Bilbrough will report to senior partner and president for Greater China Rachel Catanach.
"If we think we can do it better, cheaper, or faster internally, we will."
Lee will dedicate her time to her startup venture as GroupM's Patrick Xu assumes her duties in a dual role.
Growth in North America, Omnicom's largest region, was slower than others in Q1 at 1.1% to $2.1 billion. Revenue growth in the U.K. was 8.1% in the first quarter to $309.2 million, and Asia-Pacific was up 9.1% organically in the period to $375 million.
Brunswick is opening its fifth US office in Chicago, led by New York partner Jayne Rosefield with Edelman alumnus Christopher Hannegan.
A new National Sikh Campaign combines TV and digital media buys with an on-the-ground, grassroots effort to educate Americans about the religion.
The fiasco has worsened America's already compromised image for Japanese consumers.
The awards will take place on June 6 in Hong Kong, after the PR360Asia Conference.
Rod Cartwright, who has lead Ketchum's global corporate practice from its London office for nearly six years, is leaving the firm next month.
Chinese consumers are unlikely to forget the manhandling incident anytime soon.
Burson-Marsteller's UK public affairs team has been appointed by Govia, which owns the troubled Southern train service, as well as British Sugar, according to the APPC register.
After nearly 10 years and considerable success in Japan, Twitter has decided it's time to launch its first branding campaign for the market. Why?
The iconic founder of Golin passed away Saturday morning at his second home in Scottsdale, Arizona.
Latin America boss Ramiro Prudencio has been named CEO of the EMEA region at Burson-Marsteller as the reshuffle of executives at the top 10 global agency continues.
He is reporting to Zeno Group Asia-Pacific MD John Kerr.
The awards will take place on 6 June in Hong Kong.
Text100 CEO Aedhmar Hynes speaks about fallout suffered by some brands following the election of Donald Trump, and the agency's course to transform itself.
The Salvation Army has appointed Weber Shandwick Manchester to deliver a global fundraising campaign for its project to redevelop Strawberry Field in Liverpool, the site which inspired the Beatles' famous anthem.
New York-based Finn Partners is making its first move into Asia-Pacific with the deal. Its Singapore office will serve as the hub of the agency's operations in the region.
Google's expanded ad policy now includes a "dangerous and derogatory" setting that aims to keep more brand advertising away from offensive content.
Sherinian is departing the U.N. Foundation on June 1.
Dan Johnson, the comms director of the Premier League, is to leave the organisation at the end of the current football season in May.
Several of the judges are from major PR firms including Cohn & Wolfe, Weber Shandwick, and Edelman.
Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.
Comms group Hanover has continued its expansion with a new office in Dubai.
Chinese bike-sharing start-up ofo, which last year received an investment of nearly half a billion dollars, has appointed the independent agency Manifest to support its UK pilot and eventual launch.
Brad MacAfee said that while campaigns and integration are key to the PR business, reputation management is top-of-mind in the uncertain geopolitical climate.
The app is touted as a pocket crisis-management tool.
Ben Nichols, chief spokesman for the World Anti-Doping Agency (WADA) for the past four years, is quitting the organisation.
Huntsworth's losses narrowed in 2016 thanks to a strong performance from the holding company's health comms arm, and despite a "difficult" year for Grayling, whose like-for-like revenue fell 17.4 per cent.
The action brought by Faith Brewitt in January claimed the Publicis PR agency had denied her the basic tools to perform her job.
Google bosses have apologised and promised improvements after being hauled into the Cabinet Office following a Times investigation which found that Government campaigns had appeared alongside extremist videos on YouTube.
She joined the firm in 2014.
The firm has acquired WATATAWA and Red Bridge Communications.
Birge joined from Edelman shop Assembly, which works with Microsoft.
Weber will support the country's "strategic partnership" with the U.S., according to documents filed with the State Department.
Almost 100 campaigns are battling it out for PRWeek's top global prizes, which will be unveiled at a gala event in London on May 11.
The Fortune 500 company has a "very aggressive growth appetite" in the U.S., according to marketing and sales VP Kurt Jovais.
Four in 10 Chinese are more negative about the U.S. following Trump's first month as president.
UK revenue at WPP's PR firms was "down significantly" in Q4 2016, also falling in North America by more than two per cent in the same period - but revenue across the year grew at a faster pace than in the year before.
With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road." Or, perhaps the scandal will have no impact whatsoever.
What do the UK's top comms professionals see as the industry's biggest challenges right now? What do they think was the best campaign of 2016? And what are their greatest regrets?
Havas Group was unable to match its double-digit growth of last year after posting a 3.3 per cent lift in global revenue for 2016.
Public affairs and financial comms engagements across the EMEA region meant that FTI Consulting's Strategic Communications business outperformed the company as a whole in Q4 2016.
Norman Howell has taken the role of director of global communications at Formula 1, a new post created in the shake-up of the organisation after its acquisition by Liberty Media.
The holding company, the owner of Allison+Partners, Kwittken, and others, recently sold a $95 million stake to Goldman Sachs.
The luxury brand has appointed W as its first retained agency in Southeast Asia.
The latest study from Prospect and PublicAffairsAsia also shows more businesses are accepting flexible working.
David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.
Once the deal is complete, Goldman Sachs will own 15% of the company.
The goal of the deal is to boost new business opportunities and expand expertise in Asia.
Personal stories from Milton Keynes residents provide an alternative narrative to stereotypes such as concrete cows and roundabouts, according to the head of the PR agency charged with promoting the town's 50th anniversary.
A major public relations programme by the Agriculture and Horticulture Development Board (AHDB) is due to launch in April in a bid to boost exports of English beef and lamb to Europe.
The world's largest PR firm is still expanding but posted its lowest growth in seven years in 2016, with organic revenue up just 1.7% as clients became more cautious and cut spending - but it is more optimistic about Q1 and 2017 and remains committed to communications marketing.
Dubai's tourism body has appointed travel and tourism PR and marketing agency The Brighter Group to handle its UK and Ireland PR, an account previously held by Edelman.
Spanish-owned comms agency Llorente & Cuenca has reported a 12.5 per cent rise in revenue in 2016 to €33.8m (£28.7m, $36m), although growth was significantly higher when excluding the impact of currency fluctuations.
Cone will keep its brand, and CEO Bill Fleishman will stay in his role as Cone CEO.
The SVP, partner, and GM passed away on January 25.
MSLGroup owner Publicis has reported a net loss of €527m (£449m, $564m) in 2016 as revenue declined in the fourth quarter.
Cao has worked at WE Communications, Text100, and EMG over the past decade.
Edelman acquired Dubai-based independent Dabo & Co. in 2015.
Finsbury, Ogilvy and Burson-Marsteller will handle PR for WPP's global comms partnership with pharmacy giant Walgreens Boots Alliance (WBA).
Gross has worked at Finsbury since 1989. Holmes joined the agency in 2007.
Pharmacy giant Walgreens Boots Alliance has appointed WPP to handle marketing, communications and advertising for its global retail and wholesale businesses.
Ketchum is the incumbent on the business.
Global health, life and disability insurer Allianz Worldwide Care has appointed FleishmanHillard as its global PR agency, following a competitive tender process.
Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.
The PR agency will handle communications for the launch of two branches.
He has a "strong vision for the future" and "I place my every confidence in him," says Lévy.
Lévy will step aside to become chairman of the supervisory board as of June 2017.
Dutch paints, chemicals and coatings manufacturing giant AkzoNobel is reviewing its global roster of agencies in an attempt to reduce the number of agency relationships it maintains.
He will work alongside co-president Kyota Narimatsu.
Samsung is consolidating its UK PR support, with longstanding retained agencies The Red Consultancy and Kazoo both in the running for a consolidated, single brief, PRWeek has learned.
The consultancy's latest study shows marketers and clients want much more digital capability from their PR firms than ever before.
Brunswick maintained its position as the PR agency that offered comms support to the greatest number of M&A deals globally in 2016, although rivals have been gaining ground, new research suggests.