An organic food campaign by Swedish creative agency Forsman & Bodenfors for retailer Coop has won the Grand Prix at the Cannes PR Lions - as PR agencies took home just five of the 84 Lions awarded.
Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's First Natural Born Smoker."
Publicis set the cat among the pigeons on its home turf when it announced it was taking a break from Cannes and industry awards for 12 months - festival organizer Ascential must ensure its upcoming consultation doesn't give everyone the hump.
Watch: State Street PR chief on Fearless Girl's conception, earned media explosion and huge Cannes winning streak
John Brockelman of State Street Global Advisors, whose Fearless Girl campaign won four Grands Prix in Cannes, having already taken New York by storm, tells PRWeek UK's editor-in-chief how it was done.
PRWeek chats with Guillaume Herbette at the Cannes Lions International Festival of Creativity.
PRWeek talks with Ketchum CEO Rob Flaherty at the Cannes Lions International Festival of Creativity.
BDDO Worldwide has been named Network of the Year at the Cannes Lions for a record sixth time, with Clemenger BBDO Melbourne winning Agency of the Year.
McCann New York won its fourth Grand Prix, this time in the Titanium Lions, at this year's Cannes for its Fearless Girl statue on Wall Street.
The firm's PR work on the campaign for Sandy Hook Promise won another Gold Lion on Saturday to go alongside its Gold Lion in Entertainment won earlier this week. The push also won several Silver Lions and a Bronze.
Australian PR firm Poem Group and Argentina's Urban Grupo de Comunicación won Gold Lions on the penultimate night of Cannes awards - while there were also wins for Dini von Mueffling, Marina Maher and for Engine's Missing Type, which had been conspicuous by its absence so far.
The Cannes Lions International Festival of Creativity got trolled from more than 4,000 miles away in an affectionate parody.
Steve Barrett catches up with WPP CEO Martin Sorrell at the Cannes Lions International Festival of Creativity.
PRWeek chats with Microsoft UK CMO Scott Allen at the Cannes Lions International Festival of Creativity.
Steve Barrett interviews civil rights icon Rev. Jesse Jackson at the Cannes Lions International Festival of Creativity.
PRWeek chats with Huge CEO Aaron Shapiro on the ground at the Cannes Lions International Festival of Creativity.
PRWeek catches up with Weber Shandwick CEO Andy Polansky at the the Cannes Lions International Festival of Creativity.
PRWeek catches up with PR execs at the PRWeek party at the Cannes Lions International Festival of Creativity.
PR firms did well at Cannes this year, but the multiple-Lions-winning Care Counts case study by Whirlpool shows just how difficult it is to give proper credits to those who work on campaigns.
Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart.
PRWeek's man in the Croisette brings you the gossip and high jinks from Cannes, including Edelman's elevator woes, jurors working hard, and agency boss gets stuck in toilet.
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June 20 / 4:00PM - 4:45PM Unleashing the Power of Social Commerce
Social commerce is revolutionizing business and revolutionizing the way brands interact with their stakeholders on the road to the point of sale. PRWeek has teamed up with Chinese digital and PR hot shop BlueFocus to convene a discussion about the power of social commerce – and how to be creative in that context. Session Speakers: Joey Bian, Ching Law, Iris Xuan, Holly Zheng, Content Partner: Bluefocus
June 21 /11:00AM - 11:45AM Complete Control Meets Mass Disruption
Welcome to Dis-Integrated Marketing. Here’s the dirty little secret: Most brands’ marketing functions are woefully unprepared to integrate their PR, advertising and social channels - and avoid doing so at their peril. Speaker: Tim Ellis, CMO, Activision Lars Silbauer, global head of social media, Lego, Summer Anne Burton, executive creative producer, BuzzFeed, Aaron Kwittken, global chairman & CEO, Kwittken, Matt Jarvis, chief strategy officer, 72andSunny Partner: Kwittken
June 22 / 10:00AM - 10:45AM Earned Influence and The Power of Integration
Effective integrated communications is not a “bolt-on” to the conversation - it is at the core of the creative process in an age of convergence. Campaign & PRWeek team up with Ogilvy Public Relations to find out. Speaker: Jamshid Alamuti, Managing Director, Berlin School of Creative Leadership UG Content Partner: Ogilvy Public Relations