How do you make sure you are challenging the established ideas, rather than the established companies?
What will the real impact of Brexit be? Nobody really knows - but one clear consequence of the referendum was to spark an arms race among UK PR firms keen on bringing in Brexit knowledge.
The PRCA has welcomed the Prime Minister's pledge that the UK's 4,000 PR professionals from other EU countries should be able to remain in the UK after the country leaves the Union.
HP's move to ask its agencies to employ more women in leadership positions appears to be working, according to its comms chief - who said sometimes both stick and a carrot is needed to encourage change.
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Mike James' job as comms and marketing manager at Selby District Council?
Fear of failure is the biggest "killer" of creativity in marketing, according to a study commissioned by the agency Unity ahead of a session at Cannes tomorrow.
Mark Glover stood down as chair of the Association of Professional Political Consultants at the body's AGM last night, and will be replaced by Paul Bristow, founder of PB Consulting.
The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.
The Crosby campaign playbook is simple, but the General Election result proves that this time it didn't work. Here are four lessons political comms pros can learn from that failure...
PRWeek has published its Global Power Book listing of the world's most influential PR professionals, including illuminating insight into their views.
In-House - PR Manager/Director - Perfume Media Recruitment London (Central), London (Greater)
Senior Account Executive or Account Manager, Corporate Brand Reputation, London The Foundry - Original London (Central), London (Greater)
Property PR Account Executive/Junior Account Executive Faust PR Central London
PR & Public Affairs Executive Black Cherry Recruitment Manchester, Greater Manchester
Account Director- Financial Services Reuben Sinclair City of London