The PR and comms challenges of being a challenger brand

The PR and comms challenges of being a challenger brand

How do you make sure you are challenging the established ideas, rather than the established companies?

Which agencies are winning the Brexit advice arms race?

Which agencies are winning the Brexit advice arms race?

What will the real impact of Brexit be? Nobody really knows - but one clear consequence of the referendum was to spark an arms race among UK PR firms keen on bringing in Brexit knowledge.

Industry will 'breathe massive sigh of relief' after May's EU nationals pledge

Industry will 'breathe massive sigh of relief' after May's EU nationals pledge

The PRCA has welcomed the Prime Minister's pledge that the UK's 4,000 PR professionals from other EU countries should be able to remain in the UK after the country leaves the Union.

HP diversity targets for PR and ad agencies appear to be working, says comms chief

HP diversity targets for PR and ad agencies appear to be working, says comms chief

HP's move to ask its agencies to employ more women in leadership positions appears to be working, according to its comms chief - who said sometimes both stick and a carrot is needed to encourage change.

So you want my job? Comms and marketing manager at Selby District Council

So you want my job? Comms and marketing manager at Selby District Council

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Mike James' job as comms and marketing manager at Selby District Council?

'Fear is a killer in the creative industries', says Unity boss ahead of Cannes workshop

'Fear is a killer in the creative industries', says Unity boss ahead of Cannes workshop

Fear of failure is the biggest "killer" of creativity in marketing, according to a study commissioned by the agency Unity ahead of a session at Cannes tomorrow.

New chair of the APPC announced as Mark Glover steps down

New chair of the APPC announced as Mark Glover steps down

Mark Glover stood down as chair of the Association of Professional Political Consultants at the body's AGM last night, and will be replaced by Paul Bristow, founder of PB Consulting.

Comms Director Report: optimism high but Brexit concerns persist

Comms Director Report: optimism high but Brexit concerns persist

The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.

Enough is enough - political communicators must ditch the Lynton Crosby playbook

Enough is enough - political communicators must ditch the Lynton Crosby playbook

The Crosby campaign playbook is simple, but the General Election result proves that this time it didn't work. Here are four lessons political comms pros can learn from that failure...

PRWeek launches Global Power Book 2017

PRWeek launches Global Power Book 2017

PRWeek has published its Global Power Book listing of the world's most influential PR professionals, including illuminating insight into their views.