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'Authenticity crisis' for influencer marketing as poor partnerships backfire

'Authenticity crisis' for influencer marketing as poor partnerships backfire

A lack of trust in influencer marketing has sparked an "authenticity crisis" with much work ineffective or even counter-productive, according to a new report by PR firm Splendid Communications.

Four Rain takes over Grosvenor brief following eviction of Mission

Four Rain takes over Grosvenor brief following eviction of Mission

Mission's recently won brief with major landowner the Grosvenor estate has come to an abrupt end, PRWeek has learned.

In brief: Bath Spa Uni hires Grayling, wins for No Brainer and Smoking Gun

In brief: Bath Spa Uni hires Grayling, wins for No Brainer and Smoking Gun

Bath Spa University appoints Grayling, Smoking Gun wins Childs Farm, No Brainer picks up Mersey Ferries, and CNC launches crisis simulation tool.

Bell Pottinger's South African critic-in-chief arrives in London for PRCA hearing

Bell Pottinger's South African critic-in-chief arrives in London for PRCA hearing

Phumzile van Damme, the national spokeswoman for South Africa's second-biggest political party, has arrived in London where she will appear at the PRCA hearing into the conduct of the agency Bell Pottinger.

Met launches child-safeguarding internal comms campaign in response to criticism from policing watchdog

Met launches child-safeguarding internal comms campaign in response to criticism from policing watchdog

The Metropolitan Police has launched an internal comms campaign to help officers and staff spot signs of children who are at risk of coming to harm, following a critical report from the policing watchdog last autumn.

Why Tiki decided to douse torch-wielding white supremacists

Why Tiki decided to douse torch-wielding white supremacists

Tiki Brand put out a statement this weekend condemning white supremacist marchers who had used its product. It was the second time in three months the company had to disassociate its brand from extremist groups.

Cyber security: majority of flacks not involved in planning for hacks, report finds

Cyber security: majority of flacks not involved in planning for hacks, report finds

Failure to include public relations professionals in cyber security planning risks causing reputational damage to a business, according to a new report.

Flying school campaign for easyJet aims to quadruple number of female pilot hires

Flying school campaign for easyJet aims to quadruple number of female pilot hires

Low-cost airline easyJet has pledged to increase its number of female trainee pilots from five to 20 per cent by 2020.

WE hires new heads of tech and consumer in UK as Meredith Lynch returns to US

WE hires new heads of tech and consumer in UK as Meredith Lynch returns to US

WE Communications' EMEA vice president Meredith Lynch is returning to her native US for a new role with the firm, as the agency promotes two London staffers for local practice head position.

Chelsea FC comms head Emma Wilkinson scores top PR job for Premier League

Chelsea FC comms head Emma Wilkinson scores top PR job for Premier League

Emma Wilkinson has been recruited as the new director of comms for the Premier League, succeeding Dan Johnson.

Text100 wins Rolls-Royce in Southeast Asia

Text100 wins Rolls-Royce in Southeast Asia

The agency will develop the company's digital presence.

Eulogy launches non-graduate internship with Instagram applications to buck PR industry's 'obsession with grads'

Eulogy launches non-graduate internship with Instagram applications to buck PR industry's 'obsession with grads'

Independent PR agency Eulogy has launched a paid internship scheme exclusively for people without a university degree - with applicants encouraged to come forward on Instagram.

Derivatives marketplace CME Group hires Instinctif

Derivatives marketplace CME Group hires Instinctif

CME Group, the global derivatives marketplace, has hired Instinctif Partners to a new corporate comms brief.

Etihad launches global agency review and parts with Ketchum in US

Etihad launches global agency review and parts with Ketchum in US

Etihad Airways has begun a review of its agency relationships around the world as part of a major strategic business review by the Abu Dhabi flag carrier.

Watch: Porter Novelli smells the coffee in campaign film for UCC Europe

Watch: Porter Novelli smells the coffee in campaign film for UCC Europe

Porter Novelli has commissioned a film telling the story of small-scale coffee farming in northern Peru for a recently won international client.

IBM names Jon Iwata first chief brand officer

IBM names Jon Iwata first chief brand officer

The 33-year IBM veteran is also serving as chairman of the newly created IBM Values and Policy Advisory Board, which recommends policies and principles for the company.

Opinion and features

Too toxic to touch: CEOs flee Trump council before president disbands it

Too toxic to touch: CEOs flee Trump council before president disbands it

Seven CEOs dropped out of the president's manufacturing council before he disbanded it on Wednesday, along with another board of top executives.

Is PR a young person's game? At just the wrong side of 35, I prefer to think not

Is PR a young person's game? At just the wrong side of 35, I prefer to think not

Is PR a youngsters' game? It's a question that plays on my mind - especially since becoming a mum.

Boots and Deliveroo make waves in July's business news
Sponsored feature

Boots and Deliveroo make waves in July's business news

This month we look at two companies that, in the eyes of their critics, have failed to take sufficient notice of values commonly held by the public.

The British Election Study shows how business can contribute to the Brexit debate

The British Election Study shows how business can contribute to the Brexit debate

The least surprising insight from the British Election Study (BES) was that one in three people mentioned Brexit as the most important issue facing the country at the general election.

Does having ADHD make you a PR-oblem child?

Does having ADHD make you a PR-oblem child?

ADHD is still a topic of hushed discussion amongst many and there are multiple reasons people are simply happier to avoid the chat than discuss it openly.

'Returnships' are a way to stem the haemorrhage of senior talent in PR

'Returnships' are a way to stem the haemorrhage of senior talent in PR

There is a problem with the talent supply chain, but parents returning from the 'PR Bermuda Triangle' can be the solution.

Flop of the Month: pressure cranks up on Bell Pottinger

Flop of the Month: pressure cranks up on Bell Pottinger

After months of rumours and allegations about its work with South Africa's Oakbay Investments, matters have come to a head for Bell Pottinger over recent weeks.

Isn't it time PRs stop beating themselves up and face up to bullies?

Isn't it time PRs stop beating themselves up and face up to bullies?

There's a much-laboured impression that journalists don't respect PR agents - that PRs are time wasters whose pitches are unprepared, unfocused and unwanted.

The BBC must go further, faster, on dealing with its gender pay gap

The BBC must go further, faster, on dealing with its gender pay gap

By next April, every organisation with more than 250 employees will have to report details of their gender pay gap.

Cut out the clutter for content that counts

Cut out the clutter for content that counts

If you are a regular cinema-goer you are likely to be familiar with the experience of watching a film that is so overloaded with ideas, plot-lines and characters that you leave feeling exhausted.

Latest Jobs

Recent City & corporate people moves

In brief: Dental group fills comms role, wins for WPR, PHA and Cow, Acceleris bags ex-Costcutter PR man

Dental group fills comms vacancy, WPR wins b2b work, Acceleris bags ex-Costcutter PR man and more from PRWeek UK.

Balderton PR chief and PRWeek 30 Under 30 alumni Ben Goldsmith launches agency

Balderton PR chief and PRWeek 30 Under 30 alumni Ben Goldsmith launches agency

Ben Goldsmith, formerly head of PR and content for Balderton Capital and a member of PRWeek's 30 Under 30 for 2017, is launching his own agency.

More leadership changes at Grayling: U.S. CFO Tony Cofone exits

More leadership changes at Grayling: U.S. CFO Tony Cofone exits

Cofone's position was cut as part of Huntsworth's plan to consolidate IT, HR, and finance to drive efficiencies across its business.

Grayling U.S. CEO Peter Harris to depart at end of August

Grayling U.S. CEO Peter Harris to depart at end of August

Paul Taaffe, CEO of Grayling parent Huntsworth, will act as U.S. CEO; Harris plans to set up his own consultancy.

Chipotle hires Laurie Schalow as first chief communications officer

Chipotle hires Laurie Schalow as first chief communications officer

Chipotle PR director Chris Arnold is reporting to Schalow.

In brief: Sanders-Hewett leaves Redleaf, Grayling gets uni place, SEEN hires Vogue director

In brief: Sanders-Hewett leaves Redleaf, Grayling gets uni place, SEEN hires Vogue director

Sanders-Hewett leaves Redleaf for Alma, LSBU offers place to Grayling, Bottle bags 2degrees brief and more from PRWeek UK.

Howell James steps down as Quiller boss with Chandler to take reins

Howell James steps down as Quiller boss with Chandler to take reins

Howell James is stepping down as CEO of Huntsworth-owned The Quiller Consultancy to pursue a portfolio career - as the agency shifts gear to become less Conservative and more corporate.