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Latest news and news analysis

Brands must be subtle and targeted to reach Generation Alpha, says Hotwire

Brands must be subtle and targeted to reach Generation Alpha, says Hotwire

Emotional connections and subtle communications will be vital if brands and their PR agencies are to connect with the next generation of consumers.

Sainsbury's restructures comms teams and seeks consumer agency to replace Golin

Sainsbury's restructures comms teams and seeks consumer agency to replace Golin

Sainsbury's has restructured its entire in-house comms function and severed ties with Golin, following its acquisition of Argos and Habitat and the departure of comms chief Louise Evans.

Gondry directs John Lewis Christmas ad

Gondry directs John Lewis Christmas ad

Michel Gondry, the Oscar-winning French director known for feature films such as Eternal Sunshine of the Spotless Mind and The Science of Sleep, has directed this year's John Lewis Christmas ad through Partizan.

W Communications hires ex-MHP creative director Mark Perkins to new senior role

W Communications hires ex-MHP creative director Mark Perkins to new senior role

Mark Perkins, former creative director at MHP, has been appointed to the newly created role of executive creative director at W Communications.

Watch: Meantime campaign with Hope&Glory unites beer and coffee

Watch: Meantime campaign with Hope&Glory unites beer and coffee

London brewer Meantime has created a series of "Latt-ales" - coffee mixed with beer - for a new campaign.

Watch: PlayStation and The Romans improve Police driving with Gran Turismo

Watch: PlayStation and The Romans improve Police driving with Gran Turismo

PlayStation has partnered with Lincolnshire Police to improve the skill and road safety of four specialist officers through the video game Gran Turismo Sport.

Scandals won't slow down a bullish influencer economy

Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture

San Miguel is once again championing alternative definitions of wealth with its second annual "Rich list" supplement and campaign.

Michael Sheen helps push business with a conscience on #SocialSaturday17

Michael Sheen helps push business with a conscience on #SocialSaturday17

The actor turned activist Michael Sheen is again helping Social Enterprise UK (SEUK) shine a light on the tens of thousands of purpose-driven businesses of all types across the UK, with the trade body's annual Social Saturday taking place tomorrow (14 October).

Watch: Virgin Media and Scope tackle 'scandalous waste of talent' in disability jobs campaign

Watch: Virgin Media and Scope tackle 'scandalous waste of talent' in disability jobs campaign

Virgin Media and disability charity Scope have launched the Work With Me campaign designed to get one million disabled people into work by 2020.

Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?

'Strong, but slightly nervous' - PRCA barometer shows boom in budgets but concerns over economy remain

'Strong, but slightly nervous' - PRCA barometer shows boom in budgets but concerns over economy remain

The PRCA's latest economic barometer has shown that client spend again improved dramatically in Q3, but concerns for the UK economy remain high among PR agencies.

Watch: Abbey Road Studios and Hennessy sync up for live-to-vinyl campaign

Watch: Abbey Road Studios and Hennessy sync up for live-to-vinyl campaign

Abbey Road Studios and alcohol brand Hennessy Very Special have launched a campaign to create live-to-vinyl collaborations with musicians from across different genres.

HSBC hires Lacey to global media role with agencies expecting PR agency pitch

HSBC hires Lacey to global media role with agencies expecting PR agency pitch

HSBC has appointed Barclaycard director of external comms Helen Lacey to the newly created role of head of media relations for its global retail banking and wealth management division.

Five Campaigns We Liked in September: your winner revealed

Five Campaigns We Liked in September: your winner revealed

PRWeek UK picked its top PR and comms campaigns from September and nearly 500 people voted for their favourite. Find out the winner below...

Opinion and features

Podcasts reach audiences which traditional comms strategies cannot, so is it time for brands to listen in?

Podcasts reach audiences which traditional comms strategies cannot, so is it time for brands to listen in?

Latest research in the US and UK provides strong evidence that podcast listening is forming a key part of our weekly media diet.

The problem with the Today programme: Damned if you do, damned if you don't

The problem with the Today programme: Damned if you do, damned if you don't

I love the Today programme. I adore the Today programme. I listen to the Today programme every morning. It's my anchor in the stormy sea of current affairs; the light that leads the way in the gloom of the early morning.

Let's talk about disability in PR: Disabled employees are a nearly untouched pool of talent

Let's talk about disability in PR: Disabled employees are a nearly untouched pool of talent

Since being diagnosed with Type 1 diabetes at the age of eight, I have always been hyper-aware of how it differentiated me from my peers.

International Day of the Girl: Two years on, 'Like a Girl' still has something to teach communicators

International Day of the Girl: Two years on, 'Like a Girl' still has something to teach communicators

Two years after it launched, P&G's Like A Girl is still being cited as a great campaign; I was wondering what makes that work so evocative, that it hangs around in our consciousness when other campaigns, award-winning or not, just fade away.

Comms will play a critical role in gender pay gap reporting

Comms will play a critical role in gender pay gap reporting

Around 9,000 employers will have to report their gender pay gap by April next year, but while the Government guidelines thoroughly explain the reporting procedure, there is very little information about how to communicate your data.

World Mental Health Day: Why PR pros could benefit from counselling

World Mental Health Day: Why PR pros could benefit from counselling

In years gone by, outsiders could be forgiven for thinking that the PR industry was all about long lunches and glamorous parties.

Faking wokeness: Don't do a Dove

Faking wokeness: Don't do a Dove

A few months back I was asked to contribute to a global innovation and advisory report entitled 'Surviving Marketing Fails'.

Is the top of the PR industry a man's game?

Is the top of the PR industry a man's game?

As an industry, PR is highly inclusive of women. Or so it seems. Women comprise 64 per cent of the total workforce, yet only 13 per cent inhabit board-level and partner positions.

The pervasive, pernicious and damaging impact of presenteeism in PR

The pervasive, pernicious and damaging impact of presenteeism in PR

It was 200 years ago, during the Industrial Revolution, that factory owner Robert Owen first began campaigning for improved working conditions, the lynchpin of which was the concept of the eight-hour working day.

InterContinental Hotels on PR in a digital age, immersive comms, crises... and blaggers

InterContinental Hotels on PR in a digital age, immersive comms, crises... and blaggers

Inside in-house: The global corporate affairs team at InterContinental Hotels Group (IHG) talks to PRWeek UK about the importance of traditional PR, the attributes agency partners must have, and the most common customer queries.

Latest Jobs

Recent consumer PR people moves

In brief: Alsén leaves Burson, investment at Ramarketing, Another Word signs for UK Mail, Heavyweight hires

In brief: Alsén leaves Burson, investment at Ramarketing, Another Word signs for UK Mail, Heavyweight hires

Alsén leaves Burson, investment and expansion plans at Ramarketing, Another Word signs for UK Mail and more from PRWeek UK.

Hotwire brings on John Mahoney as first chief client officer

Hotwire brings on John Mahoney as first chief client officer

Mahoney was most recently a VP at SapientRazorfish.

In brief: Burson veteran Galbraith launches boldT, Lotus goes Dutch, Fipra brings in Lexington and Angry Birds PR boss

In brief: Burson veteran Galbraith launches boldT, Lotus goes Dutch, Fipra brings in Lexington and Angry Birds PR boss

Burson veteran Galbraith launches boldT, Lotus rides high with Efteling, Fipra brings in Lexington and Angry Birds PR boss, and more from PRWeek UK.

Bell and Lehrle's Sans Frontières hires suspended Oakbay account team member Philip Peck

Bell and Lehrle's Sans Frontières hires suspended Oakbay account team member Philip Peck

Philip Peck, one of the Bell Pottinger staffers who worked on its infamous Oakbay account, has been hired by Sans Frontières Associates, PRWeek has learned.

In brief: Arnott leaves The O2, wins for Kaizo and Frank, Cartwright's new opening

In brief: Arnott leaves The O2, wins for Kaizo and Frank, Cartwright's new opening

Arnott leaves The O2 for theatrical role, Frank bags Tyrrells, Kaizo hired by tech firm, Cartwright opens in Lincoln and more from PRWeek UK.

In brief: Clark joins Saab, Synergy ups McGregor, MBO for CMJ, W North's wins

In brief: Clark joins Saab, Synergy ups McGregor, MBO for CMJ, W North's wins

Clark to join Saab, Synergy ups McGregor, MBO for CMJ PR firm, W North adds two clients and more from PRWeek UK.