'Shocking' promotions of cosmetic procedures lead to calls for regulation and industry code of practice
The author of a major report from a medical think-tank has said she is "shocked" by some methods used by companies to market cosmetic treatments and "bombard" social media users with messages.
Tamsin Tierney has joined Cohn & Wolfe as deputy MD of its UK healthcare operation, after three-and-a-half years at independent agency Tonic Life.
Global pharma firm Astellas has been handed a "public reprimand" by the UK's Prescription Medicines Code of Practice Authority (PMCPA) after the creative director of an unnamed agency used the Japanese company's patient support materials on its website.
One of the co-founders of Virgo Health, which was acquired by Golin in 2012, has launched a "virtual" health comms firm she says will be a tonic to the PR industry's "inflexible and restrictive working policies".
Previous president of healthcare Sarah Matthew is now chair of the practice.
George will remain in his position at Porter alongside the new role.
Healthcare specialist Pegasus has announced an agency rebrand and the opening of a new office in Macclesfield, a year after it was acquired by FTSE-listed healthcare services firm UDG.
Kate Hawker has joined Edelman as MD of its UK healthcare team, following Ann Bartling's departure from the firm in October after 13 years.
Reports that online retail giant Amazon is planning to enter the pharmaceutical market raises questions on how it would build trust among consumers in the space, healthcare PR experts argue.
Global healthcare company Bupa has strengthened its UK PR agency support with the addition of Seymour and Third City, PRWeek has learned.
Clare Preskett and Jonathan Kearney are the new co-MDs of TogoRun UK, after a promotion for the latter and the former's arrival from Havas Life Medicom.
The NHS needs to have operational and comms protocols to deal with future cyber attacks, according to PR professionals, who say the recent hacking incidents expose shortfalls in the current system.
Healthcare sector specialist Consilium Strategic Communications will bring its headcount to 20 when it welcomes two new associate partners from outside of the world of PR in the coming weeks.
The Mission Marketing Group has acquired 30-strong medical comms and market access agency RJW & Partners in a deal worth a total of up to £8.2m.
The charity Malaria No More UK and the creative agency Publicis LifeBrands have released a chilling campaign video entitled 'Who is the Secret CEO?' to mark World Malaria Day today (25 April).
How do you make sure you are challenging the established ideas, rather than the established companies?
The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.
In nearly twenty years of PR consultancy, I have seen many relationships end - some of which could have been saved if handled sensitively.
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Claire Riley's role as director of communications & corporate affairs at Northumbria Healthcare NHS Foundation Trust?
If consumer and - most importantly for pharma - professional audiences are ever going to relate to the industry, agencies need to increase their efforts to build trust, inspire and inform.
It's less than four years young, but fast-growing Incisive Health truly announced itself on the agency scene last year. Sam Burne James met its founding trio.
Cut the crap. Get to the point. The job of journalists has been to wade through complexity and get to the core of an issue, sparing unnecessary clutter so that audiences are presented with what matters - and the best PR people help them do it.
There's an ever-growing network of PRs and freelance-inspired agencies creeping up who are doing away with tradition and challenging the current status quo.
We've witnessed the rise of citizen journalism. We've heard about the wisdom of crowds. And lately, of course, we've been introduced to the scourge of "fake news".
Associate Director – Healthcare The Foundry - Original London (Central), London (Greater)
Media Relations Officer – In house - London – to £36,000 Median London
Account Director – Consumer Big Brands - Top 10 Agency – London Median London (Central), London (Greater)
Senior Government Affairs and Policy Manager Ellwood Atfield London (Central), London (Greater)
Head of Media Asthma UK Aldgate, London E1
Jason MacKenzie is opening a new office for Oxford PR agency Bottle in Bournemouth - a location that the agency's boss admits "may not have been the obvious choice".
She had been leading the firm as EVP, a role she held since the shop launched in 2013.
Jenkins is replacing Ranny Cooper. Paul Massey is taking on the role of president of Powell Tate, and Peter Carson is moving into the position of head of public affairs for North America.
Global comms agency Way To Blue has rebranded its Sydney operation as Way To Blue APAC, and brought in Katherine Robinson as MD of the operation.