PRWeek UK Awards 2016

Campaigns

O2 runs 'broken' billboards to show off screen replacement offer

O2 runs 'broken' billboards to show off screen replacement offer

Mobile brand O2 dialled in plenty of attention last week when it placed five apparently broken billboards across the country to create buzz around its offer of free screen replacement on new phones.

Five Campaigns We Liked in August: your winner revealed

Five Campaigns We Liked in August: your winner revealed

PRWeek UK picked its top PR and comms campaigns from August and nearly 1,500 people voted for their favourite. Find out the winner below...

Nespresso goes big on sustainability credentials in global campaign

Nespresso goes big on sustainability credentials in global campaign

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.

PHE updates annual 'Stoptober' campaign with foray into immersive Facebook Canvas

PHE updates annual 'Stoptober' campaign with foray into immersive Facebook Canvas

Public Health England is launching its Stoptober campaign to urge smokers to quit for good in October, with a debut on Facebook Canvas.

Five Campaigns We Liked in July: your winner revealed

Five Campaigns We Liked in July: your winner revealed

PRWeek UK picked its top PR and comms campaigns from July and nearly 400 people voted for their favourite. Find out the winner below...

Five campaigns We Liked in May: your winner revealed

Five campaigns We Liked in May: your winner revealed

The polls are closed in the only vote that matters this month. PRWeek UK picked its top PR and comms campaigns from May. Find out the winner below...

Five campaigns we liked in June: your winner revealed

Five campaigns we liked in June: your winner revealed

The UK is clearly not entirely tired of voting for stuff - PRWeek UK picked its top PR and comms campaigns from June and hundreds voted for their favourite. Find out the winner below...

Coastguard launches hard-hitting 'Every Second Counts' campaign

Coastguard launches hard-hitting 'Every Second Counts' campaign

New research revealing widespread ignorance among the public about who they should call for help if someone is drowning at sea has prompted the government to make a hard-hitting film available to broadcasters for the first time.

#WalkersWave campaign goes awry as Lineker is snapped with Harold Shipman and Rolf Harris

#WalkersWave campaign goes awry as Lineker is snapped with Harold Shipman and Rolf Harris

A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals.

Five campaigns we liked in April: your winner revealed

Five campaigns we liked in April: your winner revealed

PRWeek UK picked its top PR and comms campaigns from April and more than 1,100 people voted for their favourite. Find out the winner below...

Hive launches new brand position with first North American campaign

Hive launches new brand position with first North American campaign

Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the U.S., U.K., and Canada.

Virgin Media passes football shirt sponsorship to Scope for disability awareness campaign

Virgin Media passes football shirt sponsorship to Scope for disability awareness campaign

Virgin Media will donate its shirt sponsorship of Southampton FC to disability charity Scope on Wednesday (17 May) as part of a campaign to raise awareness of the abuse suffered by some disabled fans at games.

Five campaigns we liked in March: your winner revealed

Five campaigns we liked in March: your winner revealed

PRWeek UK picked its top PR and comms campaigns from March and nearly 1,000 people voted for their favourite. Find out the winner below...

NHS comms campaign aims to woo female doctors back to general practice

NHS comms campaign aims to woo female doctors back to general practice

NHS comms chiefs are promoting the perks being offered to woo GPs back to the health service, particularly female doctors who quit to have children.

Five campaigns we liked in February: your winner revealed

Five campaigns we liked in February: your winner revealed

PRWeek UK picked its top PR and comms campaigns from February and more than 550 people voted for their favourite. Find out the winner below...

Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative

Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative

Standard Chartered, the longstanding shirt sponsor of Liverpool FC, brought in The Playbook to help achieve international cut-through for Seeing is Believing, the bank's charitable collaboration with the International Agency for the Prevention of Blindness.

Showcase: Aduro Communications teams up with Sanrio to celebrate Mr Men's 45th birthday

Showcase: Aduro Communications teams up with Sanrio to celebrate Mr Men's 45th birthday

Family-friendly elements and a virtual archive were combined with a pop-up Mr Men and Little Miss museum at London's OXO Gallery to mark the 45th birthday of the children's characters.

Five campaigns we liked in January: your winner revealed

Five campaigns we liked in January: your winner revealed

PRWeek UK picked its top PR and comms campaigns from January and more than 1,200 people voted for their favourite. Find out the winner below...

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Now the major supermarket and retail groups have reported their festive trading figures, it's time to take a cold, hard January look at which campaigns were Christmas crackers and which resembled turkeys.

Watch

Watch: 'Give the influencer wriggle room' - social stars talk brand tie-ins

Watch: 'Give the influencer wriggle room' - social stars talk brand tie-ins

PRWeek talks to two top influencers - Zanna Van Dijk and Jane Cunningham (AKA British Beauty Blogger) - about what makes good brand collaborations and which activities work less well.

Watch: Off-duty Man United players go bowling in campaign for banking sponsor

Watch: Off-duty Man United players go bowling in campaign for banking sponsor

Four Manchester United players met up after training to tackle a series of bowling challenges arranged by the club's partner, the online banking group Swissquote.

Watch: Conor McGregor launches 'Notorious Airways' to jet fans off to Las Vegas

Watch: Conor McGregor launches 'Notorious Airways' to jet fans off to Las Vegas

Conor McGregor and gambling site Betsafe have created 'Notorious Airways' - a private jet that has flown a group of competition winners to Las Vegas, ahead of the UFC champion's fight with Floyd Mayweather on Saturday.

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

Watch: Psychiatry body kicks off first recruitment campaign with emotive film

The Royal College of Psychiatrists and its new comms team have kicked off a six-week student recruitment campaign, a first for the body, with a national media push and an emotive film voiced by patient testimony.

Watch: Bridgestone encourages people to conquer their fears and chase their dreams

Watch: Bridgestone encourages people to conquer their fears and chase their dreams

A British Olympic diver who was once so badly injured he was given just a five per cent chance of survival by doctors is the front man in the latest installment of a Bridgestone campaign encouraging people to overcome life's hurdles.

Watch: Joe Wilkinson embarks on egg hunt 'debacle' in new Garmin partnership

Watch: Joe Wilkinson embarks on egg hunt 'debacle' in new Garmin partnership

Sat nav business Garmin has appointed comedian Joe Wilkinson as a brand ambassador - with the comedian himself writing the script for an off-beat social video campaign launched today.

Watch: WPP CEO Sir Martin Sorrell at Cannes Lions

Watch: WPP CEO Sir Martin Sorrell at Cannes Lions

Steve Barrett catches up with WPP CEO Martin Sorrell at the Cannes Lions International Festival of Creativity.

Watch: State Street PR chief on Fearless Girl's conception, earned media explosion and huge Cannes winning streak

Watch: State Street PR chief on Fearless Girl's conception, earned media explosion and huge Cannes winning streak

John Brockelman of State Street Global Advisors, whose Fearless Girl campaign won four Grands Prix in Cannes, having already taken New York by storm, tells PRWeek UK's editor-in-chief how it was done.

Watch: NATO launches #WeAreNATO campaign with MHP and Agenda

Watch: NATO launches #WeAreNATO campaign with MHP and Agenda

NATO has announced details of the first branded communications campaign from the Western military alliance in nearly a decade.

Watch: Antoine Griezmann performs 'miracle' for Huawei blurry man campaign

Watch: Antoine Griezmann performs 'miracle' for Huawei blurry man campaign

Smartphone brand Huawei has called in footballer Antoine Griezmann to promote the picture focus function on its P10 handset as part of its blurred story campaign.

Watch: Spurs and Arsenal fans switch sides in Green Flag hypnosis experiment

Watch: Spurs and Arsenal fans switch sides in Green Flag hypnosis experiment

Breakdown cover provider Green Flag hypnotised two groups of football fans during Sunday's (30 April) North London derby between Spurs and Arsenal.

Watch: Malaria No More releases chilling 'secret CEO' film on World Malaria Day

Watch: Malaria No More releases chilling 'secret CEO' film on World Malaria Day

The charity Malaria No More UK and the creative agency Publicis LifeBrands have released a chilling campaign video entitled 'Who is the Secret CEO?' to mark World Malaria Day today (25 April).

Watch: Thorpe Park adds VR to 'heart stopping' Derren Brown attraction

Watch: Thorpe Park adds VR to 'heart stopping' Derren Brown attraction

Thorpe Park has upgraded its Derren Brown-inspired multi-sensory "Ghost Train" attraction with virtual reality, and tested it on 10 "fearless" participants.

Watch: BBC's W1A holds 'fundraising ideation generation session' in Red Nose Day special

Watch: BBC's W1A holds 'fundraising ideation generation session' in Red Nose Day special

The BBC's in-house creative team has collaborated with the creators of sitcom W1A to produce a special for Red Nose Day, promising "ground-breaking fundraising ideas, immediately delivered from a blue sky thinking session".

Watch: Hope&Glory creates Garden of Light for Marie Curie fundraising appeal

Watch: Hope&Glory creates Garden of Light for Marie Curie fundraising appeal

Consumer PR firm Hope&Glory has created a "Garden of Light" made up of 2,100 illuminated daffodils for Marie Curie's annual fundraiser, The Great Daffodil Appeal.

Watch: London gets a 'mass porking' as Peperami highlights pothole epidemic

Watch: London gets a 'mass porking' as Peperami highlights pothole epidemic

Pork snack brand Peperami has launched a "mass porking" campaign to highlight the pothole epidemic it says is currently plaguing London.

Watch: Uber launches 'codes of sharing' campaign for its carpool service

Watch: Uber launches 'codes of sharing' campaign for its carpool service

Taxi hailing firm Uber has launched a new campaign designed to break down stereotypes and illustrate the vision behind its ride-sharing service UberPOOL.

Watch: TalkTalk TV calls in kids to pass judgement on Oscar films

Watch: TalkTalk TV calls in kids to pass judgement on Oscar films

TV subscription and on demand service TalkTalk TV's new "Kid Critics" campaign calls in the toughest critics of all - children - to pass judgement on this year's Oscar-nominated films.

Watch: Los Angeles channels La La Land in new UK tourism campaign

Watch: Los Angeles channels La La Land in new UK tourism campaign

Discover Los Angeles is bringing 'all the feels' of the iconic US city to the UK leg of its global brand campaign, which launched today (20 February).

Watch: TAG Heuer invites fans to test their 'Premier League IQ' in new campaign

Watch: TAG Heuer invites fans to test their 'Premier League IQ' in new campaign

Luxury watch brand TAG Heuer has launched a new integrated Premier League 'Pressure Test' campaign, including an online competition and live events.

Watch: England Rugby encourages women to play in 'Inner Warrior' campaign

Watch: England Rugby encourages women to play in 'Inner Warrior' campaign

England's rugby governing body the Rugby Football Union has created a campaign aimed at encouraging more women to play a contact version of the sport.