PRWeek UK Awards 2016

Campaigns

Five campaigns We Liked in May: your winner revealed

Five campaigns We Liked in May: your winner revealed

The polls are closed in the only vote that matters this month. PRWeek UK picked its top PR and comms campaigns from May. Find out the winner below...

Coastguard launches hard-hitting 'Every Second Counts' campaign

Coastguard launches hard-hitting 'Every Second Counts' campaign

New research revealing widespread ignorance among the public about who they should call for help if someone is drowning at sea has prompted the government to make a hard-hitting film available to broadcasters for the first time.

#WalkersWave campaign goes awry as Lineker is snapped with Harold Shipman and Rolf Harris

#WalkersWave campaign goes awry as Lineker is snapped with Harold Shipman and Rolf Harris

A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals.

Five campaigns we liked in April: your winner revealed

Five campaigns we liked in April: your winner revealed

PRWeek UK picked its top PR and comms campaigns from April and more than 1,100 people voted for their favourite. Find out the winner below...

Hive launches new brand position with first North American campaign

Hive launches new brand position with first North American campaign

Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the U.S., U.K., and Canada.

Virgin Media passes football shirt sponsorship to Scope for disability awareness campaign

Virgin Media passes football shirt sponsorship to Scope for disability awareness campaign

Virgin Media will donate its shirt sponsorship of Southampton FC to disability charity Scope on Wednesday (17 May) as part of a campaign to raise awareness of the abuse suffered by some disabled fans at games.

Five campaigns we liked in March: your winner revealed

Five campaigns we liked in March: your winner revealed

PRWeek UK picked its top PR and comms campaigns from March and nearly 1,000 people voted for their favourite. Find out the winner below...

NHS comms campaign aims to woo female doctors back to general practice

NHS comms campaign aims to woo female doctors back to general practice

NHS comms chiefs are promoting the perks being offered to woo GPs back to the health service, particularly female doctors who quit to have children.

Five campaigns we liked in February: your winner revealed

Five campaigns we liked in February: your winner revealed

PRWeek UK picked its top PR and comms campaigns from February and more than 550 people voted for their favourite. Find out the winner below...

Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative

Showcase: Liverpool FC and The Playbook drum up support for Standard Chartered's charitable initiative

Standard Chartered, the longstanding shirt sponsor of Liverpool FC, brought in The Playbook to help achieve international cut-through for Seeing is Believing, the bank's charitable collaboration with the International Agency for the Prevention of Blindness.

Showcase: Aduro Communications teams up with Sanrio to celebrate Mr Men's 45th birthday

Showcase: Aduro Communications teams up with Sanrio to celebrate Mr Men's 45th birthday

Family-friendly elements and a virtual archive were combined with a pop-up Mr Men and Little Miss museum at London's OXO Gallery to mark the 45th birthday of the children's characters.

Five campaigns we liked in January: your winner revealed

Five campaigns we liked in January: your winner revealed

PRWeek UK picked its top PR and comms campaigns from January and more than 1,200 people voted for their favourite. Find out the winner below...

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Retail Christmas campaigns: which were the commercial AND creative hits, according to PRWeek?

Now the major supermarket and retail groups have reported their festive trading figures, it's time to take a cold, hard January look at which campaigns were Christmas crackers and which resembled turkeys.

Five campaigns we liked in November: your winner revealed

Five campaigns we liked in November: your winner revealed

PRWeek UK picked its top PR and comms campaigns from November 2016, and asked readers to choose their favourite. Receiving over half of all votes cast, the winner is...

Five campaigns we liked in October 2016: Vote for your favourite

Five campaigns we liked in October 2016: Vote for your favourite

Check out PRWeek UK's top PR and comms campaigns from October 2016 below and vote in the poll for your favourite.

Five campaigns we liked in September 2016: vodka, refugee charities, Land Rover, South African Tourism and Wargaming

Five campaigns we liked in September 2016: vodka, refugee charities, Land Rover, South African Tourism and Wargaming

The PRWeek UK team has chosen the five campaigns we liked in September 2016. Which is your favourite?

Five campaigns we liked in August: From Pogba to #MissingType via BA/Team GB

Five campaigns we liked in August: From Pogba to #MissingType via BA/Team GB

This month, Paul Pogba's return to Man Utd embraced modern media with music, #MissingType went global and British Airways successfully milked Team GB's celebratory return from Rio.

Five campaigns we liked in May: including the Royal British Legion, 50 Cent, Carlsberg and more

Five campaigns we liked in May: including the Royal British Legion, 50 Cent, Carlsberg and more

This month, the Royal British Legion and online retailer Lyst helped to bring big issues to the public eye in innovative campaigns, while Hostelworld, Carlsberg and the Clangers held eye-catching launches.

Bell Pottinger stages surfing stunt at stations for South African Tourism

Bell Pottinger stages surfing stunt at stations for South African Tourism

Bell Pottinger's digital team have staged a stunt at key London train stations as part of a campaign for retained client South African Tourism.

Showcase: Sir David Attenborough promotes clean energy at COP21

Showcase: Sir David Attenborough promotes clean energy at COP21

Last June a clutch of British grandees including former UK chief scientist Sir David King and professor Richard Layard of the LSE launched the Global Apollo Program (GAP).

Watch

Watch: Joe Wilkinson embarks on egg hunt 'debacle' in new Garmin partnership

Watch: Joe Wilkinson embarks on egg hunt 'debacle' in new Garmin partnership

Sat nav business Garmin has appointed comedian Joe Wilkinson as a brand ambassador - with the comedian himself writing the script for an off-beat social video campaign launched today.

'Run, hide, tell' counter-terrorism film to educate British holidaymakers achieves 750K views in first week

'Run, hide, tell' counter-terrorism film to educate British holidaymakers achieves 750K views in first week

A powerful campaign film telling holidaymakers what to do in the event that they are caught up in a terrorist attack abroad has been released by British counter terrorism police as people prepare to go on their summer holidays.

Watch: WPP CEO Sir Martin Sorrell at Cannes Lions

Watch: WPP CEO Sir Martin Sorrell at Cannes Lions

Steve Barrett catches up with WPP CEO Martin Sorrell at the Cannes Lions International Festival of Creativity.

Watch: State Street PR chief on Fearless Girl's conception, earned media explosion and huge Cannes winning streak

Watch: State Street PR chief on Fearless Girl's conception, earned media explosion and huge Cannes winning streak

John Brockelman of State Street Global Advisors, whose Fearless Girl campaign won four Grands Prix in Cannes, having already taken New York by storm, tells PRWeek UK's editor-in-chief how it was done.

Watch: NATO launches #WeAreNATO campaign with MHP and Agenda

Watch: NATO launches #WeAreNATO campaign with MHP and Agenda

NATO has announced details of the first branded communications campaign from the Western military alliance in nearly a decade.

Watch: Antoine Griezmann performs 'miracle' for Huawei blurry man campaign

Watch: Antoine Griezmann performs 'miracle' for Huawei blurry man campaign

Smartphone brand Huawei has called in footballer Antoine Griezmann to promote the picture focus function on its P10 handset as part of its blurred story campaign.

Watch: Spurs and Arsenal fans switch sides in Green Flag hypnosis experiment

Watch: Spurs and Arsenal fans switch sides in Green Flag hypnosis experiment

Breakdown cover provider Green Flag hypnotised two groups of football fans during Sunday's (30 April) North London derby between Spurs and Arsenal.

Watch: Malaria No More releases chilling 'secret CEO' film on World Malaria Day

Watch: Malaria No More releases chilling 'secret CEO' film on World Malaria Day

The charity Malaria No More UK and the creative agency Publicis LifeBrands have released a chilling campaign video entitled 'Who is the Secret CEO?' to mark World Malaria Day today (25 April).

Watch: Thorpe Park adds VR to 'heart stopping' Derren Brown attraction

Watch: Thorpe Park adds VR to 'heart stopping' Derren Brown attraction

Thorpe Park has upgraded its Derren Brown-inspired multi-sensory "Ghost Train" attraction with virtual reality, and tested it on 10 "fearless" participants.

Watch: BBC's W1A holds 'fundraising ideation generation session' in Red Nose Day special

Watch: BBC's W1A holds 'fundraising ideation generation session' in Red Nose Day special

The BBC's in-house creative team has collaborated with the creators of sitcom W1A to produce a special for Red Nose Day, promising "ground-breaking fundraising ideas, immediately delivered from a blue sky thinking session".

Watch: Hope&Glory creates Garden of Light for Marie Curie fundraising appeal

Watch: Hope&Glory creates Garden of Light for Marie Curie fundraising appeal

Consumer PR firm Hope&Glory has created a "Garden of Light" made up of 2,100 illuminated daffodils for Marie Curie's annual fundraiser, The Great Daffodil Appeal.

Watch: London gets a 'mass porking' as Peperami highlights pothole epidemic

Watch: London gets a 'mass porking' as Peperami highlights pothole epidemic

Pork snack brand Peperami has launched a "mass porking" campaign to highlight the pothole epidemic it says is currently plaguing London.

Watch: Uber launches 'codes of sharing' campaign for its carpool service

Watch: Uber launches 'codes of sharing' campaign for its carpool service

Taxi hailing firm Uber has launched a new campaign designed to break down stereotypes and illustrate the vision behind its ride-sharing service UberPOOL.

Watch: Honda opens 'door to non-conscious' for largest ever European campaign

Watch: Honda opens 'door to non-conscious' for largest ever European campaign

Honda has used what it calls "world-first" neuroscience testing to optimise its new online virtual showroom.

Watch: TalkTalk TV calls in kids to pass judgement on Oscar films

Watch: TalkTalk TV calls in kids to pass judgement on Oscar films

TV subscription and on demand service TalkTalk TV's new "Kid Critics" campaign calls in the toughest critics of all - children - to pass judgement on this year's Oscar-nominated films.

Watch: Los Angeles channels La La Land in new UK tourism campaign

Watch: Los Angeles channels La La Land in new UK tourism campaign

Discover Los Angeles is bringing 'all the feels' of the iconic US city to the UK leg of its global brand campaign, which launched today (20 February).

Watch: TAG Heuer invites fans to test their 'Premier League IQ' in new campaign

Watch: TAG Heuer invites fans to test their 'Premier League IQ' in new campaign

Luxury watch brand TAG Heuer has launched a new integrated Premier League 'Pressure Test' campaign, including an online competition and live events.

Watch: Third City and Wellcome Trust warn of epidemics (with Bill Gates' help)

Watch: Third City and Wellcome Trust warn of epidemics (with Bill Gates' help)

A short animated film from UK foundation the Wellcome Trust, introduced at the World Economic Forum in Davos, warns of the true extent to which epidemics threaten human existence, and calls for work to prevent them.

Watch: Volvic tells consumers to realise inner strength in new campaign

Watch: Volvic tells consumers to realise inner strength in new campaign

Danone water brand Volvic has launched what it is calling its biggest ever marketing campaign, a multi-channel initiative based around the tagline 'Find Your Volcano'.

Watch: Whitworths launches superfood snacks with vlog poking fun at Joe Wicks

Watch: Whitworths launches superfood snacks with vlog poking fun at Joe Wicks

Healthy eating business Whitworths is promoting its new range of superfood snacks with a parody video that cheekily highlights the realities of life behind the lens for a health-food blogger.

Watch: England Rugby encourages women to play in 'Inner Warrior' campaign

Watch: England Rugby encourages women to play in 'Inner Warrior' campaign

England's rugby governing body the Rugby Football Union has created a campaign aimed at encouraging more women to play a contact version of the sport.

Watch: Ben & Jerry's animated campaign uses fruit to challenge social division

Watch: Ben & Jerry's animated campaign uses fruit to challenge social division

Ben & Jerry's UK has teamed up with singer-songwriter Ben Cocks, music management firm Adelphoi Music and creative agency Nice & Serious on a campaign to challenge social division amid a charged political atmosphere with an animated music video.