Exactly 12 months on from the referendum, comms directors offer a couple of key lessons on how to deliver compelling campaigns during Brexit and other times of uncertainty.
Do clients really want their corporate advisers to be gadding about in France rather than advising them, guiding them and helping them succeed?
Negative headlines have the potential to stick to the first page of search results for months, even years after the event, so your crisis isn't over until Google says it is.
This is the hardest column I have ever tried to sit and write. Firstly, I want to remember all those people who have been affected by the events in Manchester on the night of Monday 22 May. They are in my thoughts and prayers every day.
Cannes Lions: is it time for British PR companies to stop entering when the odds are so stacked against us?
To prevent this, two simple innovations would help to level the Cannes playing field and give PR a fair crack of the Lions whip.
The Crosby campaign playbook is simple, but the General Election result proves that this time it didn't work. Here are four lessons political comms pros can learn from that failure...
Humility in a time of crisis that should have underpinned the response to the Grenfell Tower fire; instead, there were holes all over the developer's response.
There's something magical about driving home on empty roads as dawn breaks. But, my word, it was a long, long day.
PRWeek's diarist presents highlights from a night of drama, silliness and faulty technology as the UK awaited the election result.
The best bit of work I'll be doing tomorrow will happen before I've even arrived in the office.
Terrorist incidents like Westminster, Manchester, and London Bridge made me think hard about the contribution we can make as communications professionals.
In nearly twenty years of PR consultancy, I have seen many relationships end - some of which could have been saved if handled sensitively.
Research states that our conscious brain can only compute 40 bits of information, but in contrast, our subconscious - the part of our brain that's fast, automatic and emotional - can process 11 million.
All General Elections are fought over money and this one's proving no different, as Theresa May and Jeremy Corbyn lock horns over budgets and spending plans.
The run-in to 8 June has seen its fair share of missteps, gaffes and the occasional PR gem. PRWeek outlines the episodes from May that won our hearts and minds, and those that turned our stomachs.
Seeing Gary Lineker jovially greeting images of Josef Fritzl, Jimmy Savile and Fred West was probably enough to make Walkers' social media team pepper their computer screens with hastily ejected remnants of Mediterranean Lightly Salted 100 per cent Olive Oil potato chips.
If consumer and - most importantly for pharma - professional audiences are ever going to relate to the industry, agencies need to increase their efforts to build trust, inspire and inform.
Our challenge is to see the changes, particularly via social media, and adapt; because a great story always cuts through, wherever you want your client to be.
Facebook is under fire on multiple fronts: already, it's hired 3,000 moderators to combat extremist content, felt pressured enough to run newspaper ads on spotting fake news, and been ordered by the Austrian courts to tackle hate speech around the world.
PRWeek's Agony Uncle answers questions on how to rebuild trust in charities, whether PR is the right career and what constitutes a 'PR disaster'.
I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.
Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC
Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.
Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.
Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.
Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.
There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?
Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.
Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.
Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.