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Convincing people to look after their future selves with pensions is a huge comms challenge for DWP

Convincing people to look after their future selves with pensions is a huge comms challenge for DWP

I can barely plan what I'm having for dinner tomorrow, let alone plan for 20 or 30 years into the future.

Podcasts reach audiences which traditional comms strategies cannot, so is it time for brands to listen in?

Podcasts reach audiences which traditional comms strategies cannot, so is it time for brands to listen in?

Latest research in the US and UK provides strong evidence that podcast listening is forming a key part of our weekly media diet.

The problem with the Today programme: Damned if you do, damned if you don't

The problem with the Today programme: Damned if you do, damned if you don't

I love the Today programme. I adore the Today programme. I listen to the Today programme every morning. It's my anchor in the stormy sea of current affairs; the light that leads the way in the gloom of the early morning.

Let's talk about disability in PR: Disabled employees are a nearly untouched pool of talent

Let's talk about disability in PR: Disabled employees are a nearly untouched pool of talent

Since being diagnosed with Type 1 diabetes at the age of eight, I have always been hyper-aware of how it differentiated me from my peers.

Are messaging and authenticity mutually exclusive? Just ask Corbyn and Trump

Are messaging and authenticity mutually exclusive? Just ask Corbyn and Trump

After her wooden, some might say robotic, performances during the General Election, Theresa May's supporters were willing her to show her authentic self in the leader's speech at the Conservative Party Conference last week.

International Day of the Girl: Two years on, 'Like a Girl' still has something to teach communicators

International Day of the Girl: Two years on, 'Like a Girl' still has something to teach communicators

Two years after it launched, P&G's Like A Girl is still being cited as a great campaign; I was wondering what makes that work so evocative, that it hangs around in our consciousness when other campaigns, award-winning or not, just fade away.

Comms will play a critical role in gender pay gap reporting

Comms will play a critical role in gender pay gap reporting

Around 9,000 employers will have to report their gender pay gap by April next year, but while the Government guidelines thoroughly explain the reporting procedure, there is very little information about how to communicate your data.

World Mental Health Day: Why PR pros could benefit from counselling

World Mental Health Day: Why PR pros could benefit from counselling

In years gone by, outsiders could be forgiven for thinking that the PR industry was all about long lunches and glamorous parties.

Faking wokeness: Don't do a Dove

Faking wokeness: Don't do a Dove

A few months back I was asked to contribute to a global innovation and advisory report entitled 'Surviving Marketing Fails'.

Is the top of the PR industry a man's game?

Is the top of the PR industry a man's game?

As an industry, PR is highly inclusive of women. Or so it seems. Women comprise 64 per cent of the total workforce, yet only 13 per cent inhabit board-level and partner positions.

The pervasive, pernicious and damaging impact of presenteeism in PR

The pervasive, pernicious and damaging impact of presenteeism in PR

It was 200 years ago, during the Industrial Revolution, that factory owner Robert Owen first began campaigning for improved working conditions, the lynchpin of which was the concept of the eight-hour working day.

For journalists, copy approval is just an opportunity for PRs to make stories boring or self-serving

For journalists, copy approval is just an opportunity for PRs to make stories boring or self-serving

For many years I worked in the world of food and drink journalism (pubs, clubs, hotels, restaurants) and because it's not a highly technical area, my view on copy approval would be simple: none is required.

Comms for fire and rescue services: Plan, prepare and test, but be flexible, too

Comms for fire and rescue services: Plan, prepare and test, but be flexible, too

Preparing for the worst is a joyless task - but it is essential for organisations to stand the best chance of dealing with an emergency or crisis effectively.

Despondent mood at Conservative conference as businesses decide where best to engage

Despondent mood at Conservative conference as businesses decide where best to engage

The mood of the Conservative party conference stands in direct contrast to last week's Labour conference in Brighton.

Five Campaigns We Liked in September 2017: vote for your favourite

Five Campaigns We Liked in September 2017: vote for your favourite

A sanctuary for discarded pool inflatables, Marmite DNA tests, #TakeAKnee and Premier League stars talk poetry... PRWeek UK chooses its top September campaigns. Vote below for your favourite.

Four things they don't teach you about PR at university

Four things they don't teach you about PR at university

Something about starting my career in PR reminds me of the advanced mathematics textbook I used to slave over in high school back when I was 18 years old.

Conference season is an opportunity for the LGA to shape the debate around budgets and Brexit

Conference season is an opportunity for the LGA to shape the debate around budgets and Brexit

As I write, the Local Government Association is working with our councillors, national politicians and stakeholders - including think tanks, charities and businesses - to ensure that local government's priorities are heard across the party conferences.

Labour Party Conference: Is business back in town?

Labour Party Conference: Is business back in town?

Labour's largely unexpected General Election showing led to the 'out of power for a generation' predictions being torn up.

The age of the influencer may have dawned, but does it help or hinder PR?

The age of the influencer may have dawned, but does it help or hinder PR?

When I started out in public relations, I felt like I'd snuck a peek 'behind the Wizard's curtain'.

Why I've been keeping mum about my maternity leave anxiousness

Why I've been keeping mum about my maternity leave anxiousness

When people ask me about whether I'm excited about having a baby I always respond "yes, absolutely" (well that's what they want to hear and because, of course, it is true).

Seeing red: what gets you fuming?

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

Seeing red: Don't pass the buck to PR professionals, we are not salespeople

I find it extraordinary that public relations is an industry many struggle to understand and define, especially when it comes to our role with sales.

Seeing red: Charities are not helping their cause by ducking criticism

Seeing red: Charities are not helping their cause by ducking criticism

Charities need to face up to criticism and communicate more effectively, says Russell Hargrave, media manager at NPC

Seeing red: Everyone loses in a badly run pitch

Seeing red: Everyone loses in a badly run pitch

Only well-run pitch processes give agencies the chance to present their best work - to the ultimate benefit of the client.

Seeing red: Don't underestimate the power of a wordsmith

Seeing red: Don't underestimate the power of a wordsmith

Anyone can string a sentence together, but don't make the mistake of thinking anyone can do it well, says Wyn Matthews, editorial manager at Word Association.

PRWeek's tops of the month

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Top of the month: Skittles' sweet response to Trump Jnr's refugee analogy

Confectionery brand Skittles showed less can be more when responding to a tricky comms situation.

Top of the month: Team GB and BOA triumph at Rio 2016

Top of the month: Team GB and BOA triumph at Rio 2016

Team GB and the wider British Olympic Association played a blinder in August. Aside from the athletes' medals haul, the reputation management and comms were gold standard.

Top of the month: How did Pokémon Go catch everyone's attention?

Top of the month: How did Pokémon Go catch everyone's attention?

There is, famously, no 'I' in 'team', but the extraordinary way in which the Pokémon Go phenomenon has played out this month leads to the question: how much 'PR' is there in 'viral'?

PRWeek's flops of the month

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Flop of the Month: Sports Direct boss Mike Ashley (he was basically asking for it)

Sometimes, PRWeek's UK team has a tough time selecting its Flop of the Month.

Flop of the month: Sir Philip Green's interview technique

Flop of the month: Sir Philip Green's interview technique

Sir Philip Green's summer has gone from bad to worse. First he was grilled by select committees on the demise of BHS, with his prickly demeanour not going down well.

Flop of the month: Sir Elton John versus the media

Flop of the month: Sir Elton John versus the media

Although there may be legitimate reasons for doing so, trying to muzzle the press with court orders has a nasty habit of backfiring on celebrities who take this course.