Latest Agency News

Financial specialist Cognito arrives in 'outward-looking' Amsterdam as local boutiques merge

Financial specialist Cognito arrives in 'outward-looking' Amsterdam as local boutiques merge

International financial services and tech specialist Cognito has opened in Amsterdam through the merger of two local firms, with the new office's lead pointing to a post-Brexit shift in client needs.

BBDO and WPP take top company awards at Cannes Lions

BBDO and WPP take top company awards at Cannes Lions

BDDO Worldwide has been named Network of the Year at the Cannes Lions for a record sixth time, with Clemenger BBDO Melbourne winning Agency of the Year.

Dini von Mueffling bags another Gold Lion for Evan

Dini von Mueffling bags another Gold Lion for Evan

The firm's PR work on the campaign for Sandy Hook Promise won another Gold Lion on Saturday to go alongside its Gold Lion in Entertainment won earlier this week. The push also won several Silver Lions and a Bronze.

Golin staffers poke fun at the Lions with 'Wrong Cannes' parody

Golin staffers poke fun at the Lions with 'Wrong Cannes' parody

The Cannes Lions International Festival of Creativity got trolled from more than 4,000 miles away in an affectionate parody.

Meltwater acquires Infomart for $30 million

Meltwater acquires Infomart for $30 million

The media intelligence company makes Canada acquisition, expanding its North American footprint.

Here's what people really think about Mattel's new Ken dolls

Here's what people really think about Mattel's new Ken dolls

Despite some snarky reaction to Ken's new hairstyle, the sentiment of social chatter was largely positive.

Burger King CMO: don't treat agencies like creative vending machines

Burger King CMO: don't treat agencies like creative vending machines

"Transactional" relationships between clients and agencies can hinder creativity, according to Burger King CMO Axl Schwan - who said agencies should not be treated as creative "vending machines".

Weber Shandwick joins forces with London's Tavistock to 'disrupt financial PR'

Weber Shandwick joins forces with London's Tavistock to 'disrupt financial PR'

Weber Shandwick has signed a partnership with London-based financial comms specialist Tavistock, to help it "disrupt the financial PR market".

Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts

Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts

Shares in Ascential, the owner of Cannes Lions, fell more than 3% after Publicis Groupe said it would not enter the awards next year and WPP said "the jury is out" on its future participation.

Consumer agency Lexis merges into Text100 as MD Dominic Shales steps down

Consumer agency Lexis merges into Text100 as MD Dominic Shales steps down

London consumer agency Lexis is merging into sister agency Text100, making the tech-focused agency's London office its largest location globally.

Dini von Mueffling, Taylor win gold in Entertainment, Media Lions

Dini von Mueffling, Taylor win gold in Entertainment, Media Lions

Dini von Mueffling Communications won a Gold and a Bronze Lion for the Evan campaign for Sandy Hook Promise.

HP diversity targets for PR and ad agencies appear to be working, says comms chief

HP diversity targets for PR and ad agencies appear to be working, says comms chief

HP's move to ask its agencies to employ more women in leadership positions appears to be working, according to its comms chief - who said sometimes both stick and a carrot is needed to encourage change.

Heathrow Airport books Havas Formula to tout amenities to US flyers

Heathrow Airport books Havas Formula to tout amenities to US flyers

The firm is working on a contract basis until November to promote the London airport's shopping and dining services to American customers.

DiGennaro merges with Australia's Access PR

DiGennaro merges with Australia's Access PR

The two firms, which have been partners for the past four years, will make the combination official at the start of next month.

Huawei marketing chief Glory Zhang: my advice for agency success in China

Huawei marketing chief Glory Zhang: my advice for agency success in China

Have a shared vision, mutual respect and 'co-create' with clients - those are the keys to succeeding as an agency in China, Huawei Consumer Business Group CMO Glory Zhang told a seminar at the Cannes Lions today.

Pat Ford takes 'partial leave of absence' from Burson for University of Florida role

Pat Ford takes 'partial leave of absence' from Burson for University of Florida role

Ford is joining the University of Florida College of Journalism and Communications as a professional-in-residence for the 2017-2018 academic year.

Team Hungary wins Young Lions PR competition

Team Hungary wins Young Lions PR competition

The Hungarian team of Luca Hadnagy and Paloma Madina from HPS Experience won the gold.

Breakfast Briefing, 6.19.2017: What you need to know from Cannes on Monday

Breakfast Briefing, 6.19.2017: What you need to know from Cannes on Monday

Trying to avoid colleagues who wont stop sending pictures from the deck of a yacht? Fear not. We cut to the chase with your need-to-know news from the south of France.

Iceland appoints Weber Shandwick Manchester after going cold on 3 Monkeys Zeno

Iceland appoints Weber Shandwick Manchester after going cold on 3 Monkeys Zeno

Budget supermarket chain Iceland has appointed Weber Shandwick Manchester to a corporate and consumer PR brief, after ending its relationship with 3 Monkeys Zeno.

Ketchum, Edelman and Weber among winners at Cannes Health & Wellness Lions

Ketchum, Edelman and Weber among winners at Cannes Health & Wellness Lions

Ketchum and Edelman have won Gold Lions in the Health & Wellness Lions at Cannes this evening, while Burson-Marsteller has been recognised in the separate Pharma Lions.

Analysis

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.

Cannes introduces remedies to PR Lions for jilted industry

Cannes introduces remedies to PR Lions for jilted industry

The changes include an updated definition of PR, entry-form revisions, and a new point system for the Network of the Year award.

Watch out holding companies, the management consultancies are coming

Watch out holding companies, the management consultancies are coming

Don't look now, but management consultancies such as Accenture and technology giants like IBM are moving onto the turf of WPP, Omnicom, and Publicis. How long before they're major marketing services players in their own right?

Wanted: Business development execs in demand as firms revamp role

Wanted: Business development execs in demand as firms revamp role

Business development officer is the new hot job in the PR agency world as firms reevaluate what they want from the position.

Brexit: A buying opportunity for UK PR?

Brexit: A buying opportunity for UK PR?

For almost half the country, the narrow victory for Brexit was a portent of doom but, while sterling has fallen to historically low rates - plunging to a 31-year low immediately after the result - predictions of immediate Armageddon now seem far-fetched.