Brand Films

Risk-taking: The theme of the best brand films, long and short

Risk-taking: The theme of the best brand films, long and short

Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.

Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

'Of course it is the future:' Oscar winner Armando Bo on branded content

'Of course it is the future:' Oscar winner Armando Bo on branded content

Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.

Film is the form for effective brand storytelling

Film is the form for effective brand storytelling

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

What's your favorite brand film of the past year?

What's your favorite brand film of the past year?

Lifeline by Qualcomm? The Escape by BMW? Lo and Behold: Reveries of the Connected World by NetScout? Vote below or tweet at @pweekus with your answer.

The PR Week 5.5.2017: Special edition from the Brand Film Festival

The PR Week 5.5.2017: Special edition from the Brand Film Festival

PRWeek's Frank Washkuch sits down with the team behind BMW's The Escape at the Brand Film Festival in New York.

Wanted: Authentic brand ambassadors (not celebs) for brand films

Wanted: Authentic brand ambassadors (not celebs) for brand films

Executives from GE and Estee Lauder spoke at a Brand Film Festival panel on Thursday about what they look for in branded content partners.

The creators of BMW's The Escape share secrets of great brand films

The creators of BMW's The Escape share secrets of great brand films

The original team returned 15 years later to make a sequel but stuck to a proven formula.

Why so many marketers are wasting the potential of branded films

Why so many marketers are wasting the potential of branded films

Each critical branded film hit is outnumbered by several misses. Directors and marketers explain why.

The one medium you can create, captivate and control
Sponsored feature

The one medium you can create, captivate and control

When it comes to impact and experience, cinema is an unmatched platform. Here's why...