Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Lifeline by Qualcomm? The Escape by BMW? Lo and Behold: Reveries of the Connected World by NetScout? Vote below or tweet at @pweekus with your answer.
PRWeek's Frank Washkuch sits down with the team behind BMW's The Escape at the Brand Film Festival in New York.
Executives from GE and Estee Lauder spoke at a Brand Film Festival panel on Thursday about what they look for in branded content partners.
The original team returned 15 years later to make a sequel but stuck to a proven formula.
Each critical branded film hit is outnumbered by several misses. Directors and marketers explain why.
When it comes to impact and experience, cinema is an unmatched platform. Here's why...