Latest Consumer News

How 12 brands celebrated #Hashtag10

How 12 brands celebrated #Hashtag10

While some used the opportunity to push forward their social messages, others just wanted to say, "Everything is awesome."

Attention brands: Hispanics could ignite your next big reputation crisis

Attention brands: Hispanics could ignite your next big reputation crisis

If companies alienate the country's largest minority group, their brands will suffer.

Carvel: Our #Sheetcaking tweet was a nod to Tina Fey, not her message

Carvel: Our #Sheetcaking tweet was a nod to Tina Fey, not her message

The inside story on Carvel's tweet about its new ice cream cake, The Tina.

Stop and stare at what these 9 brands are doing for the eclipse

Stop and stare at what these 9 brands are doing for the eclipse

You don't have to shield your eyes from social media during today's eclipse! Brands from DoubleTree by Hilton to Pizza Hut to Warby Parker have found creative ways to capitalize on the total solar eclipse.

Breakfast Briefing, 8.21.2017: The 5 stories PR pros need to know on Monday morning

What to watch today: an eclipse this afternoon, and President Trump addresses the nation this evening. Audi is denying it's working with a follower-buying website, and the Mooch has hired a publicist.

Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'

Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'

The inside story of how the Total Eclipse Cruise came about.

Who is winning the Premier League on social media?

Who is winning the Premier League on social media?

These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.

The media wrangler in Floyd Mayweather's corner

The media wrangler in Floyd Mayweather's corner

Kelly Swanson has been the undefeated boxer's PR handler for a dozen, never-short-on-controversy years.

Always #LikeAGirl returns to fight girls' fear of failure

Always #LikeAGirl returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its #LikeAGirl campaign with a new ad tackling girls' failure of confidence during puberty.

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.

Audi rolls out global VR experience to get people back into the showroom

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Huawei's consumer tech arm has appointed Red Consultancy to deliver its comms strategy across Western Europe, the UK and Ireland, despite Hill+Knowlton Strategies' attempt to hold onto the UK brief.

Build-A-Bear Workshop picks FleishmanHillard as AOR on 20th anniversary

Build-A-Bear Workshop picks FleishmanHillard as AOR on 20th anniversary

Both Fleishman and Build-A-Bear Workshop are based in St. Louis.

Chipotle hires Laurie Schalow as first chief communications officer

Chipotle hires Laurie Schalow as first chief communications officer

Chipotle PR director Chris Arnold is reporting to Schalow.

WE hires new heads of tech and consumer in UK as Meredith Lynch returns to US

WE hires new heads of tech and consumer in UK as Meredith Lynch returns to US

WE Communications' EMEA vice president Meredith Lynch is returning to her native US for a new role with the firm, as the agency promotes two London staffers for local practice head position.

BarkBox parent hires 20-year Bank of America veteran Jay Livingston as CMO

BarkBox parent hires 20-year Bank of America veteran Jay Livingston as CMO

"I never had my leg peed on by a dog at Bank of America in the office," he said of the industry change.

Chelsea FC comms head Emma Wilkinson scores top PR job for Premier League

Chelsea FC comms head Emma Wilkinson scores top PR job for Premier League

Emma Wilkinson has been recruited as the new director of comms for the Premier League, succeeding Dan Johnson.

Amazon enlists Hunter for retail business marcomms

Amazon enlists Hunter for retail business marcomms

Its responsibilities include marcomms for hardlines and consumable products sold by Amazon, services such as AmazonFresh, and voice shopping.

Text100 wins Rolls-Royce in Southeast Asia

Text100 wins Rolls-Royce in Southeast Asia

The agency will develop the company's digital presence.

Facebook hires LinkedIn comms exec Fenot Tekle

Facebook hires LinkedIn comms exec Fenot Tekle

Facebook announced its second-quarter earnings at the last month, in which it beat expectations.

Analysis

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

How grocery chains can fight Amazon: By not trying to be Amazon

How grocery chains can fight Amazon: By not trying to be Amazon

At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.