Latest Consumer News

Tech companies top Cohn & Wolfe's authentic brands list

Tech companies top Cohn & Wolfe's authentic brands list

Amazon took the number one spot on Cohn & Wolfe's Authentic 100 ranking.

The inside story of Cricket Wireless' partnership with WWE

The inside story of Cricket Wireless' partnership with WWE

The campaign included public appearances from John Cena and other WWE stars.

Your call: Should Dove have apologized for its controversial Facebook ad?

Your call: Should Dove have apologized for its controversial Facebook ad?

Some, including the talent in the ad, don't think so.

Cadillac ups Melody Lee to global director of car-subscription service Book

Cadillac ups Melody Lee to global director of car-subscription service Book

"We think subscription is the next big leap for the business," said Lee, currently the automaker's director of brand marketing.

The Girl with No Job to Snapchat: 'Shame on you'

The Girl with No Job to Snapchat: 'Shame on you'

At PRWeek's Swipe Right conference on Thursday, the social media star had harsh words for Snapchat.

How IBM enlisted a 'millennial corps' to tell its stories

How IBM enlisted a 'millennial corps' to tell its stories

Marcomms leaders from IBM and Home Depot shared their strategies for reaching the elusive millennial at PRWeek's Swipe Right conference on Thursday.

Cover FX chooses HL Group as PR AOR

Cover FX chooses HL Group as PR AOR

HL Group is supporting the beauty brand's Nude Is Not Beige campaign.

I just spent an hour staring at a Carl's Jr. meal so you wouldn't have to

I just spent an hour staring at a Carl's Jr. meal so you wouldn't have to

A play-by-play of the live video feed Carl's Jr. just hosted for a would-be meeting with Amazon.

Brands can embed more info into Snapchat with Context Cards

Brands can embed more info into Snapchat with Context Cards

Snapchat has introduced a way for brands to include information such as reservation information, reviews, and contact details with Context Cards.

How marketers can make the world sound better

How marketers can make the world sound better

Marketers must apply the same level of rigor and attention that is given to their visual identity to sound, says creative music agency Listen.

HSBC hires Lacey to global media role with agencies expecting PR agency pitch

HSBC hires Lacey to global media role with agencies expecting PR agency pitch

HSBC has appointed Barclaycard director of external comms Helen Lacey to the newly created role of head of media relations for its global retail banking and wealth management division.

Dove 'deeply regrets' campaign showing woman turning from black to white

Dove 'deeply regrets' campaign showing woman turning from black to white

Dove has apologised for a Facebook ad campaign that showed a black woman turning into a white woman.

Temple University researchers expose the pitfalls of social advertising

Temple University researchers expose the pitfalls of social advertising

VaynerMedia CMO responds: "There's both risk and reward on social."

Your call: Did Dannon drop Cam Newton too quickly?

Your call: Did Dannon drop Cam Newton too quickly?

The yogurt brand was almost as quick as social media to condemn the Panthers' firebrand quarterback. But was it too quick?

Mountain Dew, Doritos to host AR events in Xbox giveaways

Mountain Dew, Doritos to host AR events in Xbox giveaways

PepsiCo brands Mountain Dew and Doritos are giving Xbox fans a chance to win a console with an AR capture-the-flag event.

Breakfast Briefing, 10.6.2017: Cam Newton apologizes for sexist joke

The Carolina Panthers quarterback said he was sorry for insulting a Charlotte Observer reporter on Wednesday in a video posted to social media. Plus: Harvey Weinstein gives his first interview after harassment allegations surface.

Watch: Edelman gets special Land Rover cooking with gas (and Jamie Oliver)

Watch: Edelman gets special Land Rover cooking with gas (and Jamie Oliver)

A new three-part YouTube series following Jamie Oliver using a bespoke 'kitchen-in-a-car' created by Land Rover launched on YouTube yesterday, with Edelman supporting PR for the star chef.

Ogilvy returns to Mexico: Los Cabos Tourism Board hires firm to blunt negative press

Ogilvy returns to Mexico: Los Cabos Tourism Board hires firm to blunt negative press

The organization brought on the WPP firm to mitigate negative coverage of the tourist destination after a State Department warning.

Dannon sacks star endorser Cam Newton after sexist comments

Dannon sacks star endorser Cam Newton after sexist comments

The Carolina Panthers quarterback lost his endorsement deal with the Oikos Greek Yogurt brand.

H+K launches tool to help UK clients 'define their purpose' against UN global goals

H+K launches tool to help UK clients 'define their purpose' against UN global goals

Hill+Knowlton Strategies' London office has launched a social and environmental change tool designed to promote authentic comms and help clients "define their purpose".

Analysis

Scandals won't slow down a bullish influencer economy

Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?

After Bell Pottinger... do trade bodies have the clout to enforce ethical standards?

After Bell Pottinger... do trade bodies have the clout to enforce ethical standards?

As the debate around ethical practice in PR continues, have trade bodies done enough to rid the sector of bad eggs and enhance its overall reputation? And what does it say about the value of associations to the industry in general? PR pros give their views.

Branded podcasts make a comeback

Branded podcasts make a comeback

Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.