Amazon took the number one spot on Cohn & Wolfe's Authentic 100 ranking.
The campaign included public appearances from John Cena and other WWE stars.
Some, including the talent in the ad, don't think so.
"We think subscription is the next big leap for the business," said Lee, currently the automaker's director of brand marketing.
At PRWeek's Swipe Right conference on Thursday, the social media star had harsh words for Snapchat.
Marcomms leaders from IBM and Home Depot shared their strategies for reaching the elusive millennial at PRWeek's Swipe Right conference on Thursday.
HL Group is supporting the beauty brand's Nude Is Not Beige campaign.
A play-by-play of the live video feed Carl's Jr. just hosted for a would-be meeting with Amazon.
Snapchat has introduced a way for brands to include information such as reservation information, reviews, and contact details with Context Cards.
Marketers must apply the same level of rigor and attention that is given to their visual identity to sound, says creative music agency Listen.
HSBC has appointed Barclaycard director of external comms Helen Lacey to the newly created role of head of media relations for its global retail banking and wealth management division.
Dove has apologised for a Facebook ad campaign that showed a black woman turning into a white woman.
VaynerMedia CMO responds: "There's both risk and reward on social."
The yogurt brand was almost as quick as social media to condemn the Panthers' firebrand quarterback. But was it too quick?
PepsiCo brands Mountain Dew and Doritos are giving Xbox fans a chance to win a console with an AR capture-the-flag event.
The Carolina Panthers quarterback said he was sorry for insulting a Charlotte Observer reporter on Wednesday in a video posted to social media. Plus: Harvey Weinstein gives his first interview after harassment allegations surface.
A new three-part YouTube series following Jamie Oliver using a bespoke 'kitchen-in-a-car' created by Land Rover launched on YouTube yesterday, with Edelman supporting PR for the star chef.
The organization brought on the WPP firm to mitigate negative coverage of the tourist destination after a State Department warning.
The Carolina Panthers quarterback lost his endorsement deal with the Oikos Greek Yogurt brand.
Hill+Knowlton Strategies' London office has launched a social and environmental change tool designed to promote authentic comms and help clients "define their purpose".
Brands keep coming back for more, albeit with additional fine print.
The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?
As the debate around ethical practice in PR continues, have trade bodies done enough to rid the sector of bad eggs and enhance its overall reputation? And what does it say about the value of associations to the industry in general? PR pros give their views.
Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."
Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.