The video is part of Pfizer's ongoing corporate ad campaign Before it Became a Medicine.
McCann New York won its fourth Grand Prix, this time in the Titanium Lions, at this year's Cannes for its Fearless Girl statue on Wall Street.
Higdon has worked at NASCAR for six years and began leading its communications last year.
Uber CEO Travis Kalanick stepped down Tuesday night after months of crisis for the ride-hailing company. PRWeek asked 8 crisis experts about what the world's most valuable startup must do next to fix its reputation.
Mielke is set to exit the regional bank at the end of this month after nearly 25 years there.
Travis Kalanick has resigned following pressure from investors
Embattled CEO Travis Kalanick has stepped down from Uber's top job after an investor revolt.
Allen has served as a civic official, financial executive, and aide to former Vice President Joe Biden during his time as a senator.
Today is her first day in the role.
Budget supermarket chain Iceland has appointed Weber Shandwick Manchester to a corporate and consumer PR brief, after ending its relationship with 3 Monkeys Zeno.
And some think PR is powerless to stop it.
The airline promoted Hart to chief administrative officer and general counsel on Thursday.
News for you to know on Amazon, United Airlines, and Megyn Kelly's interview with Infowars' Alex Jones before you head to the airport for your flight to Cannes. Go easy on the rosé!
The films are a reminder of the power of the PR profession to do good or cause harm, execs said in the 2017 Global Power Book questionnaire.
Achieving culture change is about articulating what behavior you will and will not tolerate, say comms pros.
PRWeek asked the top comms executives around the world to pick the most influential communicator of 2017. Their answer: someone who doesn't work in PR.
Espuelas has worked as a TV host, political commentator, and advertising and media executive.
Jenkins will depart the retailer after a seven-year career there. Earlier, she worked at Public Strategies and was a Capitol Hill staffer.
Setting a record for tone-deafness, Uber board member David Bonderman cracked a chauvinistic joke on Tuesday as the company held an all-hands meeting about a report on its corporate culture. He stepped down last night.
Uber's board has vowed to implement recommendations from a four-month investigation into its workplace culture. A rundown of its findings.
At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.
Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.
Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.
The Trump administration has adopted a comms tactic from an old political adversary as it tries to contain the #RussiaGate scandal. DC-based communications pros are skeptical it will work.
The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.