"Media impressions" is a long-outdated term. Or is it?
As Twitter's hashtag celebrates its 10th anniversary, PRWeek reporters spar over whether it's still necessary for brands.
Two top agency executives take sides.
Has the daily White House press briefing outlived its usefulness in the age of Trump, fake news, and alternative facts?
Marketing and communications veterans Marian Salzman and Peter Land take sides on whether Pepsi's ill-considered ad starring reality-show star Kendall Jenner spells doom for in-house agencies.
Rubenstein Public Relations' Gerry Casanova and Hotwire's Barbara Bates face off over whether interns should be paid.
Flash in the pan? Or a mass-marketing technology in its infancy? Two experts square off over whether VR is ready for marketing prime time.
Monster's Patrick Gillooly and Levick's Kathryn DeVito debate whether marketers will miss Vine
Or should diversity be driven by the agencies themselves?
Cision communications director Stacey Miller and Heath Fradkoff, the principal and founder of Ward 6 Marketing, square off over whether the world's biggest technology company needs a Twitter account.
Dom Smales of Gleam Futures and Linqia cofounder and president Maria Sipka take sides on whether linking up with top-tier influencers is always a good look for brands.
Do PR firms need chief creative officers as a general rule? Or should creativity be so ingrained in the culture it's not necessary?
Keep it business as usual? Or better safe than sorry? Two marketing experts argue what's the best social media strategy after a tragedy.
Experts from Persistent Systems and M Booth argue the value of operating event-related communication command centers.
Social media leaders from Text100 and PadillaCRT take differing views on what the octothorp has to offer.
Pros from Powerhouse Factories and Finsbury lay out arguments for and against x-ing SXSW Interactive off your pay-attention-to list.
Experts from Racepoint Global and MWW offer opposing views on the role of social media in crisis comms.
Alibaba vs. Barron's. Theranos vs. The Wall Street Journal. Amazon vs. The New York Times. With no word count to worry about online, companies are utilizing the long-form rebuttal to handle disputes and crises. But are such responses effective? Two pros offer opposing views.
Outbrain's Lisa LaCour and Weber Shandwick's Jason Wellcome provide opposing views.
Two comms pros weigh in on how brands should get in front of a spokesperson-related crisis.