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How 12 brands celebrated #Hashtag10

How 12 brands celebrated #Hashtag10

While some used the opportunity to push forward their social messages, others just wanted to say, "Everything is awesome."

8 hashtag fails brands can learn from

8 hashtag fails brands can learn from

Twitter. Never. Forgets.

Gloves Off: Is the hashtag still relevant for brands?

Gloves Off: Is the hashtag still relevant for brands?

As Twitter's hashtag celebrates its 10th anniversary, PRWeek reporters spar over whether it's still necessary for brands.

Breakfast Briefing, 8.23.2017: The 7 stories PR pros need to know on Wednesday morning

Breakfast Briefing, 8.23.2017: The 7 stories PR pros need to know on Wednesday morning

The #hashtag turns 10; WPP's Q2 earnings; Phoenix rally highlights; Walmart and Google team up.

5 ways the hashtag influenced our culture

5 ways the hashtag influenced our culture

#whoknewithasbeenadecadealready

10 hashtags that defined the decade

10 hashtags that defined the decade

From #MAGA to #Maythe4th, here are some of the biggest hashtags of the first 10 years of the hashtag.

Your call: Is the hashtag dead?

Your call: Is the hashtag dead?

Twitter made the hashtag popular 10 years ago today, but is it still relevant?

The #hashtag turns 10: Twitter's global brand strategy head on lessons learned

The #hashtag turns 10: Twitter's global brand strategy head on lessons learned

On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.

Tragedy of Charlottesville illustrates America's deep divide

Tragedy of Charlottesville illustrates America's deep divide

Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.

Your call: Who has the best eclipse campaign?

Your call: Who has the best eclipse campaign?

Look the moon on the sun, brands are all over the total eclipse coming Monday.

Your call: Still interested in Snapchat as a marketing tool?

Your call: Still interested in Snapchat as a marketing tool?

Snapchat has underperformed in back-to-back earnings calls. Is it still a place brands need to be?

Snapchat isn't dying, but its stock is still overvalued

Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

Facebook ramps up video offer with revamped Watch tab

Facebook ramps up video offer with revamped Watch tab

Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.

Breakfast Briefing, 8.10.2017: The 5 stories PR pros need to know on Thursday

On tap for Thursday: a day of seconds. Snap's second earnings report, and the world's most powerful brand gets its second CEO this year.

Google diversity row breaks out over engineer's memo

Google diversity row breaks out over engineer's memo

A Google software engineer's memo criticizing its diversity initiatives has gone viral within the company after arguing that "psychological differences" explain why women are underrepresented in tech.

Sorrell: Snapchat is a 'flea on the elephant's backside'

Sorrell: Snapchat is a 'flea on the elephant's backside'

Despite WPP planning to double spend on Snapchat this year, Sir Martin Sorrell has described its commitment as a "flea on the elephant's backside."

Snap signs up measurement partners to help marketers justify spend

Snap signs up measurement partners to help marketers justify spend

Snap has launched a marketing mix modelling (MMM) partner program that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA, and Nielsen.

YouTube: Machine learning has doubled speed taking down extremist videos

YouTube: Machine learning has doubled speed taking down extremist videos

In an update on its efforts to create a brand-safe environment, YouTube reported that in the past month its use of machine learning has doubled the number of videos removed for violent extremism.

Hey Mooch: you're not meant to be the story

Hey Mooch: you're not meant to be the story

The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.

Influencers are the changing face of marketing

Influencers are the changing face of marketing

The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.