While some used the opportunity to push forward their social messages, others just wanted to say, "Everything is awesome."
Twitter. Never. Forgets.
As Twitter's hashtag celebrates its 10th anniversary, PRWeek reporters spar over whether it's still necessary for brands.
The #hashtag turns 10; WPP's Q2 earnings; Phoenix rally highlights; Walmart and Google team up.
From #MAGA to #Maythe4th, here are some of the biggest hashtags of the first 10 years of the hashtag.
Twitter made the hashtag popular 10 years ago today, but is it still relevant?
On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.
Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.
Look the moon on the sun, brands are all over the total eclipse coming Monday.
Snapchat has underperformed in back-to-back earnings calls. Is it still a place brands need to be?
Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.
Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.
On tap for Thursday: a day of seconds. Snap's second earnings report, and the world's most powerful brand gets its second CEO this year.
A Google software engineer's memo criticizing its diversity initiatives has gone viral within the company after arguing that "psychological differences" explain why women are underrepresented in tech.
Despite WPP planning to double spend on Snapchat this year, Sir Martin Sorrell has described its commitment as a "flea on the elephant's backside."
Snap has launched a marketing mix modelling (MMM) partner program that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA, and Nielsen.
In an update on its efforts to create a brand-safe environment, YouTube reported that in the past month its use of machine learning has doubled the number of videos removed for violent extremism.
The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.
The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.