The video is part of Pfizer's ongoing corporate ad campaign Before it Became a Medicine.
Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.
So says an Allison+Partners study released on Monday. It also found that more than a third of users who interact with a cause due to an influencer's recommendation are likely to volunteer.
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's First Natural Born Smoker."
A last look back at the Cannes Lions, which were a triumph for State Street Global Advisors and Fearless Girl.
Publicis set the cat among the pigeons on its home turf when it announced it was taking a break from Cannes and industry awards for 12 months - festival organizer Ascential must ensure its upcoming consultation doesn't give everyone the hump.
International financial services and tech specialist Cognito has opened in Amsterdam through the merger of two local firms, with the new office's lead pointing to a post-Brexit shift in client needs.
Watch: State Street PR chief on Fearless Girl's conception, earned media explosion and huge Cannes winning streak
John Brockelman of State Street Global Advisors, whose Fearless Girl campaign won four Grands Prix in Cannes, having already taken New York by storm, tells PRWeek UK's editor-in-chief how it was done.
BDDO Worldwide has been named Network of the Year at the Cannes Lions for a record sixth time, with Clemenger BBDO Melbourne winning Agency of the Year.
McCann New York won its fourth Grand Prix, this time in the Titanium Lions, at this year's Cannes for its Fearless Girl statue on Wall Street.
The firm's PR work on the campaign for Sandy Hook Promise won another Gold Lion on Saturday to go alongside its Gold Lion in Entertainment won earlier this week. The push also won several Silver Lions and a Bronze.
Australian PR firm Poem Group and Argentina's Urban Grupo de Comunicación won Gold Lions on the penultimate night of Cannes awards - while there were also wins for Dini von Mueffling, Marina Maher and for Engine's Missing Type, which had been conspicuous by its absence so far.
The Cannes Lions International Festival of Creativity got trolled from more than 4,000 miles away in an affectionate parody.
Publicis has pulled out of next year's Cannes Lions and other major holding companies are considering making changes of their own. Does Cannes need a makeover?
PR firms did well at Cannes this year, but the multiple-Lions-winning Care Counts case study by Whirlpool shows just how difficult it is to give proper credits to those who work on campaigns.
Stung by Publicis' decision to pull out of the festival, and other award shows, for the next year, the owner of the Cannes Lions is putting together a committee to shape the future of the event.
Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart.
The media intelligence company makes Canada acquisition, expanding its North American footprint.
Despite some snarky reaction to Ken's new hairstyle, the sentiment of social chatter was largely positive.
A year after the Pulse nightclub shooting brought the issue back into the spotlight, nonprofit GMHC is urging an end to restrictions on gay, bisexual, and transgender men donating blood.
Higdon has worked at NASCAR for six years and began leading its communications last year.
In an exclusive video interview with Campaign, Airbnb CMO Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.
"Transactional" relationships between clients and agencies can hinder creativity, according to Burger King CMO Axl Schwan - who said agencies should not be treated as creative "vending machines".
Weber Shandwick has signed a partnership with London-based financial comms specialist Tavistock, to help it "disrupt the financial PR market".
Shares in Ascential, the owner of Cannes Lions, fell more than 3% after Publicis Groupe said it would not enter the awards next year and WPP said "the jury is out" on its future participation.
London consumer agency Lexis is merging into sister agency Text100, making the tech-focused agency's London office its largest location globally.
Uber CEO Travis Kalanick stepped down Tuesday night after months of crisis for the ride-hailing company. PRWeek asked 8 crisis experts about what the world's most valuable startup must do next to fix its reputation.
Dini von Mueffling Communications won a Gold and a Bronze Lion for the Evan campaign for Sandy Hook Promise.
Mielke is set to exit the regional bank at the end of this month after nearly 25 years there.
The firm was awarded the contact last week.
With MullenLowe, the cruise line has created a way to livestream what's happening from 150 feet below the ocean's surface.
Travis Kalanick has resigned following pressure from investors
HP's move to ask its agencies to employ more women in leadership positions appears to be working, according to its comms chief - who said sometimes both stick and a carrot is needed to encourage change.
Embattled CEO Travis Kalanick has stepped down from Uber's top job after an investor revolt.
PR agencies MSLGroup and CNC - alongside various other marcoms firms owned by Publicis Groupe - will not be entering industry awards over the next 12 months, its CEO has announced.
The firm is working on a contract basis until November to promote the London airport's shopping and dining services to American customers.
Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.
Ketchum won for Whirlpool's Care Counts campaign, and H+K was awarded for its work for the Bank of Aland.
Samsung, for example, has traditionally been known as a mover or agitator, but last year, it maneuvered into a defender role during the crisis involving its smartphones.
The two firms, which have been partners for the past four years, will make the combination official at the start of next month.
At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.
News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.
Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.
Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.
The Trump administration has adopted a comms tactic from an old political adversary as it tries to contain the #RussiaGate scandal. DC-based communications pros are skeptical it will work.
The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.
Whether scared off by rising xenophobia or uncertain market conditions, brands are cutting back on pushes targeting the Hispanic audience in the U.S., according to several firms that specialize in reaching the market.
I watched the latest McDonald's UK campaign video this morning with my mouth open wide enough to accomodate a whole Big Mac.
Snap Inc. had a poor first quarter. It also has the audience, innovation, and elements of personability and privacy that other platforms can't copy.
Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president says.
Organizations such as the March of Dimes and American Cancer Society have teamed up to fight the latest iteration of healthcare reform in Congress.
Each critical branded film hit is outnumbered by several misses. Directors and marketers explain why.
"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.
Indeed, a man needs his nuggs--and brands need to take a lesson from Wendy's smart interaction with a (non-influencer) teen.
Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.