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How 12 brands celebrated #Hashtag10

How 12 brands celebrated #Hashtag10

While some used the opportunity to push forward their social messages, others just wanted to say, "Everything is awesome."

Attention brands: Hispanics could ignite your next big reputation crisis

Attention brands: Hispanics could ignite your next big reputation crisis

If companies alienate the country's largest minority group, their brands will suffer.

8 hashtag fails brands can learn from

8 hashtag fails brands can learn from

Twitter. Never. Forgets.

Gloves Off: Is the hashtag still relevant for brands?

Gloves Off: Is the hashtag still relevant for brands?

As Twitter's hashtag celebrates its 10th anniversary, PRWeek reporters spar over whether it's still necessary for brands.

Breakfast Briefing, 8.23.2017: The 7 stories PR pros need to know on Wednesday morning

Breakfast Briefing, 8.23.2017: The 7 stories PR pros need to know on Wednesday morning

The #hashtag turns 10; WPP's Q2 earnings; Phoenix rally highlights; Walmart and Google team up.

Growth slows in WPP PR & public affairs arm amid 'much tougher' trading

Growth slows in WPP PR & public affairs arm amid 'much tougher' trading

Growth slowed in WPP's PR and public affairs arm in the second quarter of 2017, with North America, Western Continental Europe and Asia Pacific all easing, mitigated by a strong UK performance.

5 ways the hashtag influenced our culture

5 ways the hashtag influenced our culture

#whoknewithasbeenadecadealready

10 hashtags that defined the decade

10 hashtags that defined the decade

From #MAGA to #Maythe4th, here are some of the biggest hashtags of the first 10 years of the hashtag.

Your call: Is the hashtag dead?

Your call: Is the hashtag dead?

Twitter made the hashtag popular 10 years ago today, but is it still relevant?

The #hashtag turns 10: Twitter's global brand strategy head on lessons learned

The #hashtag turns 10: Twitter's global brand strategy head on lessons learned

On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.

Corporation for Public Broadcasting seeks comms support amid budget cut threat

Corporation for Public Broadcasting seeks comms support amid budget cut threat

The independent nonprofit is looking for a comms firm to support its initiatives.

H&R Block hires former Target CMO Jeff Jones as CEO

H&R Block hires former Target CMO Jeff Jones as CEO

Jones joins the company after a short, bumpy ride at Uber as president of ride sharing.

Breakfast Briefing, 8.22.2017: The 4 stories PR pros need to know on Tuesday morning

What to watch: President Trump's speech on Afghanistan and Arizona rally, Johnson & Johnson pays out more on talc lawsuit, and brands distancing from Trump.

Starbucks creates list of questions for non-military members to ask veterans

Starbucks creates list of questions for non-military members to ask veterans

The questions are part of a campaign the coffee giant has launched to help the public understand veterans.

Carvel: Our #Sheetcaking tweet was a nod to Tina Fey, not her message

Carvel: Our #Sheetcaking tweet was a nod to Tina Fey, not her message

The inside story on Carvel's tweet about its new ice cream cake, The Tina.

Stop and stare at what these 9 brands are doing for the eclipse

Stop and stare at what these 9 brands are doing for the eclipse

You don't have to shield your eyes from social media during today's eclipse! Brands from DoubleTree by Hilton to Pizza Hut to Warby Parker have found creative ways to capitalize on the total solar eclipse.

Breakfast Briefing, 8.21.2017: The 5 stories PR pros need to know on Monday morning

What to watch today: an eclipse this afternoon, and President Trump addresses the nation this evening. Audi is denying it's working with a follower-buying website, and the Mooch has hired a publicist.

Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website

Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website

Audi is the latest major organisation to reject claims that it is a client of a UK-based business that lets influencers buy followers and 'engagement' on social media.

Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'

Royal Caribbean on booking Bonnie Tyler for eclipse: 'We knew if we didn't get her, somebody else would'

The inside story of how the Total Eclipse Cruise came about.

Watch: Democratic Alliance spokesperson says Bell Pottinger hearing was 'very open'

Watch: Democratic Alliance spokesperson says Bell Pottinger hearing was 'very open'

Phumzile Van Damme, spokesperson of South Africa's Democratic Alliance, has told PRWeek she was "very satisfied" with the PRCA hearing into Bell Pottinger's controversial activities in the country.

Tragedy of Charlottesville illustrates America's deep divide

Tragedy of Charlottesville illustrates America's deep divide

Business can fill the moral vacuum created by President Trump but company CEOs have to balance a tightrope in doing so.

The PR Week 8.18.2017: Carmichael Lynch Relate's Julie Batliner

The PR Week 8.18.2017: Carmichael Lynch Relate's Julie Batliner

PRWeek's editorial team discusses the news of the week with special guest Julie Batliner, president of Carmichael Lynch Relate.

Your call: Who has the best eclipse campaign?

Your call: Who has the best eclipse campaign?

Look the moon on the sun, brands are all over the total eclipse coming Monday.

Sanofi adds WPP to creative roster in agency review

Sanofi adds WPP to creative roster in agency review

Shazam veteran James Pearson joins relocation tech startup Updater as first PR head

Shazam veteran James Pearson joins relocation tech startup Updater as first PR head

Monday was Pearson's first day at the relocation technology platform.

Breakfast Briefing, 8.18.2017: The 5 stories PR pros need to know on Friday morning

Uber sent a letter to customers reinforcing its opposition to white supremacists, while prominent Republicans and business leaders have started to rebuke President Trump more clearly.

Who is winning the Premier League on social media?

Who is winning the Premier League on social media?

These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social.

The media wrangler in Floyd Mayweather's corner

The media wrangler in Floyd Mayweather's corner

Kelly Swanson has been the undefeated boxer's PR handler for a dozen, never-short-on-controversy years.

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils.

Always #LikeAGirl returns to fight girls' fear of failure

Always #LikeAGirl returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its #LikeAGirl campaign with a new ad tackling girls' failure of confidence during puberty.

PAN Communications opens Big Apple office, with NRG's Ryan Wallace at helm

PAN Communications opens Big Apple office, with NRG's Ryan Wallace at helm

PAN officially opened its New York office on August 1 to go along with its offices in San Francisco, Boston, and Orlando.

Breakfast Briefing, 8.17.2017: Silicon Valley, corporate America take a stand after Charlottesville

Facebook, Apple, and PayPal are among the companies vowing to fight extremism after last weekend's events in Charlottesville, Virginia.

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte Digital has bought Stockholm-based creative firm Acne Agency, which has worked with brands including H&M, Spotify and Ikea.

Bell Pottinger's South African critic-in-chief arrives in London for PRCA hearing

Bell Pottinger's South African critic-in-chief arrives in London for PRCA hearing

Phumzile van Damme, the national spokeswoman for South Africa's second-biggest political party, has arrived in London where she will appear at the PRCA hearing into the conduct of the agency Bell Pottinger.

Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients

Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients

Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and 'engagement' on social media.

Too toxic to touch: CEOs flee Trump council before president disbands it

Too toxic to touch: CEOs flee Trump council before president disbands it

Seven CEOs dropped out of the president's manufacturing council before he disbanded it on Wednesday, along with another board of top executives.

5 things to know about interim White House communications director Hope Hicks

5 things to know about interim White House communications director Hope Hicks

Hicks was named interim White House communications director Wednesday. Unlike a certain predecessor, she has a record of keeping out of the spotlight.

Frazier's call earns him praise, rare for a pharma CEO

Frazier's call earns him praise, rare for a pharma CEO

Frazier's statement was a rare moment of humanity and personal perspective from a leader in an industry that speaks most often to investors and each other.

Mashable's Paul Cafiero joins Pramana Collective as principal

Mashable's Paul Cafiero joins Pramana Collective as principal

Cafiero had served as director of communications at Mashable since March 2014.

PepsiCo under fire as Trump backtracks on criticism of far right

PepsiCo under fire as Trump backtracks on criticism of far right

PepsiCo chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from President Donald Trump after he was harshly criticized for his response to the weekend's far-right protests in Virginia.

Analysis

'You must leave any association'; Experts urge brands to break with Trump

'You must leave any association'; Experts urge brands to break with Trump

No longer scared of the president's attacks on Twitter, companies are publicly breaking with Donald Trump over his remarks after last weekend's events in Charlottesville, Virginia. Corporate communications experts are cheering them on.

No, Trump TV isn't the beginning of North Korea-style state media

No, Trump TV isn't the beginning of North Korea-style state media

But it is a new take on the tried-and-true tactic of going around the media, this time with a Trumpian twist.

Why the coming fight over tax policy will have an '80s beat

Why the coming fight over tax policy will have an '80s beat

Cut taxes? Or solidify social programs? Advocacy organizations are pulling out all the stops for the upcoming tax-reform debate.

Off the rails: Anthony Scaramucci's bizarre first week as White House communications director

Off the rails: Anthony Scaramucci's bizarre first week as White House communications director

Start with a brash New Yorker with no formal communications experience. Give him a plum Executive Branch job with a flawed reporting structure. The result: Anthony Scaramucci's bizarre first week at the White House.

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Overwhelmed, but grateful: What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Marcel and more: Agencies test the power of AI

Marcel and more: Agencies test the power of AI

Experts see incredible potential for AI as a collaboration tool at agencies. But don't expect every firm to build its own version of Publicis' Marcel.

Safety first: Lessons from the cyberattack on WPP

Safety first: Lessons from the cyberattack on WPP

The cyberattack on WPP raises questions about agencies' role in data protection.

How one boutique PR shop won Cannes glory for a powerful PSA

How one boutique PR shop won Cannes glory for a powerful PSA

Meet Dini von Mueffling Communications, the Flatiron PR firm with a handful of staffers that turned heads at Cannes for its work on Evan with BBDO.

How grocery chains can fight Amazon: By not trying to be Amazon

How grocery chains can fight Amazon: By not trying to be Amazon

At the top of the messaging to-do list for midsize and local grocery chains: reconnecting with customers and emphasizing local roots.

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

Breakfast Briefing, 6.22.2017: Cannes, Senate healthcare bill, inside Kalanick's exit

News to know for PR pros on Thursday from the South of France, Silicon Valley, and Washington, DC.

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers must take the lead on opioid epidemic comms, say experts

Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Handicapping Cannes 2017: Experts bet big on Fearless Girl, Meet Graham

Industry experts say Cannes Lions judges will reward PR campaigns that solve problems or have social justice themes.

Can the White House insulate itself from Russia questions? That depends on Trump

Can the White House insulate itself from Russia questions? That depends on Trump

The Trump administration has adopted a comms tactic from an old political adversary as it tries to contain the #RussiaGate scandal. DC-based communications pros are skeptical it will work.

Advocacy groups add a shade of resistance to Pride celebrations

Advocacy groups add a shade of resistance to Pride celebrations

The tone has changed dramatically since last year for LGBT rights groups, which are now as focused on opposing the Trump administration's policies as celebrating progress and community.