Latest Technology News

The #hashtag turns 10: Twitter's global brand strategy head on lessons learned

The #hashtag turns 10: Twitter's global brand strategy head on lessons learned

On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.

Shazam veteran James Pearson joins relocation tech startup Updater as first PR head

Shazam veteran James Pearson joins relocation tech startup Updater as first PR head

Monday was Pearson's first day at the relocation technology platform.

Breakfast Briefing, 8.18.2017: The 5 stories PR pros need to know on Friday morning

Uber sent a letter to customers reinforcing its opposition to white supremacists, while prominent Republicans and business leaders have started to rebuke President Trump more clearly.

Mashable's Paul Cafiero joins Pramana Collective as principal

Mashable's Paul Cafiero joins Pramana Collective as principal

Cafiero had served as director of communications at Mashable since March 2014.

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Red succeeds H+K on Huawei UK consumer brief after Samsung loss

Huawei's consumer tech arm has appointed Red Consultancy to deliver its comms strategy across Western Europe, the UK and Ireland, despite Hill+Knowlton Strategies' attempt to hold onto the UK brief.

Cision taps Blanc & Otus as AOR

Cision taps Blanc & Otus as AOR

The firm will help the marketing services technology company expand its footprint internationally.

Former Cleveland Clinic chief communications officer Angela Calman joins IBM

Former Cleveland Clinic chief communications officer Angela Calman joins IBM

Calman is joining the technology company as VP of comms for Watson Health.

Hani Durzy leaves Pandora after seven months to lead comms for Samsung Next

Hani Durzy leaves Pandora after seven months to lead comms for Samsung Next

Since Durzy joined Pandora in February, he's worked on a CEO transition and other major changes.

Snapchat isn't dying, but its stock is still overvalued

Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

Breakfast Briefing, 8.11.2017: The 5 stories PR pros need to know on Friday morning

WE Communications has a new head of technology in North America, and two new practice leaders in the U.K.

WE hires new heads of tech and consumer in UK as Meredith Lynch returns to US

WE hires new heads of tech and consumer in UK as Meredith Lynch returns to US

WE Communications' EMEA vice president Meredith Lynch is returning to her native US for a new role with the firm, as the agency promotes two London staffers for local practice head position.

Amazon enlists Hunter for retail business marcomms

Amazon enlists Hunter for retail business marcomms

Its responsibilities include marcomms for hardlines and consumable products sold by Amazon, services such as AmazonFresh, and voice shopping.

Text100 wins Rolls-Royce in Southeast Asia

Text100 wins Rolls-Royce in Southeast Asia

The agency will develop the company's digital presence.

Facebook ramps up video offer with revamped Watch tab

Facebook ramps up video offer with revamped Watch tab

Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.

Breakfast Briefing, 8.10.2017: The 5 stories PR pros need to know on Thursday

On tap for Thursday: a day of seconds. Snap's second earnings report, and the world's most powerful brand gets its second CEO this year.

Facebook hires LinkedIn comms exec Fenot Tekle

Facebook hires LinkedIn comms exec Fenot Tekle

Facebook announced its second-quarter earnings at the last month, in which it beat expectations.

Google makes strong statement by firing engineer behind anti-diversity memo

Google makes strong statement by firing engineer behind anti-diversity memo

However, the company is bracing for an ensuing free speech controversy as a result of the termination.

IBM names Jon Iwata first chief brand officer

IBM names Jon Iwata first chief brand officer

The 33-year IBM veteran is also serving as chairman of the newly created IBM Values and Policy Advisory Board, which recommends policies and principles for the company.

Breakfast Briefing, 8.8.2017: The 5 stories PR pros need to know on Tuesday morning

At the top of the list: Google has fired the engineer who wrote a memo panning the company's diversity push.

Analysis

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Marcel and more: Agencies test the power of AI

Marcel and more: Agencies test the power of AI

Experts see incredible potential for AI as a collaboration tool at agencies. But don't expect every firm to build its own version of Publicis' Marcel.

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation, and elements of personability and privacy that other platforms can't copy.

The Pitching Survey: From bad briefs to stolen ideas, frustrations abound on both sides of the process

The Pitching Survey: From bad briefs to stolen ideas, frustrations abound on both sides of the process

Inadequate briefs, stolen ideas and 14-way pitches were some of the major concerns raised in a new pitch process survey conducted by PRWeek UK and the PRCA.

How Uber, and its CEO, can grow up fast

How Uber, and its CEO, can grow up fast

Uber is facing an avalanche of crises. To fix its reputation, experts say it has to grow up fast--and so does its leadership.