Latest Technology News

Snap partners with NBCUniversal to create shows for Snapchat

Snap partners with NBCUniversal to create shows for Snapchat

Snap has announced a joint venture with media giant NBCUniversal to develop and produce shows for Snapchat.

Facebook acquires app aimed at helping teens be nice to each other

Facebook acquires app aimed at helping teens be nice to each other

Facebook has bought social polling app tbh, which invites users to anonymously answer good-natured multiple choice questions about friends, and then sends the answers to the subjects in the form of compliments.

Natalie Kerris exits Edelman after six months to join Oracle

Natalie Kerris exits Edelman after six months to join Oracle

The veteran of Apple and Twitter had a short stint as chair of Edelman's technology sector. Sanjay Nair has replaced her in the agency role.

Breakfast Briefing, 10.13.2017: #WomenBoycottTwitter tops trending topics

Breakfast Briefing, 10.13.2017: #WomenBoycottTwitter tops trending topics

Thousands of women are swearing off the microblogging platform in support of actress Rose McGowan. Plus: a top Samsung executive quits and Uber fights for its driver's license in London.

How IBM enlisted a 'millennial corps' to tell its stories

How IBM enlisted a 'millennial corps' to tell its stories

Marcomms leaders from IBM and Home Depot shared their strategies for reaching the elusive millennial at PRWeek's Swipe Right conference on Thursday.

Facebook's Gary Briggs on Russian influence: 'At every level of the company this is a major issue'

Facebook's Gary Briggs on Russian influence: 'At every level of the company this is a major issue'

Plus: Boxed.com founder Chieh Huang outlined how his brand plans to steal market share from Walmart and Amazon.

LinkedIn promotes several on global comms team

LinkedIn promotes several on global comms team

Blair Decembrele and Suzi Owens have been upped to director; and Blythe Yee was named VP.

Breakfast Briefing, 10.11.2017: Facebook apologizes for VR tour of Puerto Rico

Breakfast Briefing, 10.11.2017: Facebook apologizes for VR tour of Puerto Rico

Mark Zuckerberg conceded the hurricane-crippled island wasn't the best venue for Facebook to show off its VR technology. Plus: Trump in Pennsylvania, Uber's growing list of legal problems, and misery for U.S. soccer fans.

H+K launches tool to help UK clients 'define their purpose' against UN global goals

H+K launches tool to help UK clients 'define their purpose' against UN global goals

Hill+Knowlton Strategies' London office has launched a social and environmental change tool designed to promote authentic comms and help clients "define their purpose".

Mildenhall: In his own words

Mildenhall: In his own words

As Jonathan Mildenhall prepares to quit Airbnb's top marketing role, Campaign recalls some of the (many) arresting quotes from his three-year-tenure.

Microsoft teams up with Jaunt, Cirque du Soleil director McDonald for VR film

Microsoft teams up with Jaunt, Cirque du Soleil director McDonald for VR film

Microsoft has commissioned a VR experience for the launch of its Windows Mixed Reality immersive headsets on October 17.

Vodafone rebrands globally to champion 'Future Optimism'

Vodafone rebrands globally to champion 'Future Optimism'

Vodafone has rebranded itself with a new logo, tagline, and campaign in all 36 countries in which it operates.

Breakfast Briefing, 10.5.2017: Facebook responds to Russian ad scandal with full-court press

Plus: There's a rare consensus on gun control forming on Capitol Hill, and the Monopoly Man made a rare appearance in front of Congress. Plus: how not to act at a press conference, starring Cam Newton.

Dropbox launches global 'creative energy' campaign to push rebrand

Dropbox launches global 'creative energy' campaign to push rebrand

Dropbox has redesigned its logo and introduced a colorful look to underscore its global brand campaign focusing on creative energy.

Ex-Hotwire CEO Brendon Craigie launches 'location agnostic' tech PR agency

Ex-Hotwire CEO Brendon Craigie launches 'location agnostic' tech PR agency

Brendon Craigie, former CEO at Hotwire, has launched "location agnostic" science and technology PR agency Tyto with ex-charity director Ellen Raphael.

Breakfast Briefing, 9.29.2017: The 5 stories PR pros need to know on Friday morning

Breakfast Briefing, 9.29.2017: The 5 stories PR pros need to know on Friday morning

Where to get free coffee today; Twitter's Russia briefings called "inadequate"; Elon Musk's new plan for rocket travel between cities; Judge rules Black Lives Matter social movement, hashtags can't be sued; and other news to know this morning.

Former Salesforce comms head Jane Hynes joins Google

Former Salesforce comms head Jane Hynes joins Google

Hynes was succeeded at Salesforce by Corey duBrowa, the former SVP of global comms at Starbucks, who joined in June.

Next 15 reports improved trading, buys financial research firm Charterhouse

Next 15 reports improved trading, buys financial research firm Charterhouse

Next 15 has reported an improved performance in the second and third quarters of 2017 after a slow Q1, and announced the acquisition of financial market research consultancy Charterhouse Research for £2.75m ($3.7m).

HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation

HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation

HP's Karen Kahn blames it on unconscious bias and an inability to build a talent pipeline.

Marketers react: Uber may deserve to lose license but it sends the wrong message about London

Marketers react: Uber may deserve to lose license but it sends the wrong message about London

Uber's past behavior hasn't helped its case with Transport for London but does revoking its license send the wrong message about the capital?

Analysis

Branded podcasts make a comeback

Branded podcasts make a comeback

Experts share how podcasts are helping brands reach consumers on a deeper level in "today's 140-character world."

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Marketing the iPhone X? Piece of cake. Apple's bigger challenge is the iPhone 8

Apple's most advanced smartphone will sell itself, but touting the iPhone 8 presents a number of hurdles, say experts.

Comms pros navigate the complex world of blockchain

Comms pros navigate the complex world of blockchain

While bitcoin's profile has skyrocketed alongside its exponential price, a group of devotees have gone about promoting the underpinning technology - the blockchain.

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Marcel and more: Agencies test the power of AI

Marcel and more: Agencies test the power of AI

Experts see incredible potential for AI as a collaboration tool at agencies. But don't expect every firm to build its own version of Publicis' Marcel.