Latest Technology News

Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

In an exclusive video interview with Campaign, Airbnb CMO Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.

8 crisis wranglers on what Uber should do next

8 crisis wranglers on what Uber should do next

Uber CEO Travis Kalanick stepped down Tuesday night after months of crisis for the ride-hailing company. PRWeek asked 8 crisis experts about what the world's most valuable startup must do next to fix its reputation.

Uber chief executive Travis Kalanick resigns

Uber chief executive Travis Kalanick resigns

Travis Kalanick has resigned following pressure from investors

Breakfast Briefing, 6.21.2017: Kalanick out, Handel beats Ossoff, the latest from Cannes

Breakfast Briefing, 6.21.2017: Kalanick out, Handel beats Ossoff, the latest from Cannes

Embattled CEO Travis Kalanick has stepped down from Uber's top job after an investor revolt.

Mover to agitator and back: Why brands are shifting position in the global marketplace

Samsung, for example, has traditionally been known as a mover or agitator, but last year, it maneuvered into a defender role during the crisis involving its smartphones.

Huawei marketing chief Glory Zhang: my advice for agency success in China

Huawei marketing chief Glory Zhang: my advice for agency success in China

Have a shared vision, mutual respect and 'co-create' with clients - those are the keys to succeeding as an agency in China, Huawei Consumer Business Group CMO Glory Zhang told a seminar at the Cannes Lions today.

Twitter CMO: Brand identity and simplicity key for advertisers

Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.

HP veteran Sabrina Guttman joins Siemens startup next47 as marcomms head

HP veteran Sabrina Guttman joins Siemens startup next47 as marcomms head

Today is her first day in the role.

Breakfast Briefing, 6.16.2017: Global Power Book; Bezos asks for help giving his money away

Breakfast Briefing, 6.16.2017: Global Power Book; Bezos asks for help giving his money away

News for you to know on Amazon, United Airlines, and Megyn Kelly's interview with Infowars' Alex Jones before you head to the airport for your flight to Cannes. Go easy on the rosé!

Tumblr head of comms Katherine Barna exits

Tumblr head of comms Katherine Barna exits

She is departing Tumblr, which was acquired by Yahoo in 2013, as Verizon's deal to acquire Yahoo's main internet properties for $4.5 billion becomes final.

Ketchum 'uncomplicates' Access Emanate by renaming it Access Brand Communications

Ketchum 'uncomplicates' Access Emanate by renaming it Access Brand Communications

The Ketchum agency also brought on Bob Osmond as New York GM to help lead the agency's reorganization.

7 takeaways from Uber's workplace crisis report

7 takeaways from Uber's workplace crisis report

Uber's board has vowed to implement recommendations from a four-month investigation into its workplace culture. A rundown of its findings.

Hive launches new brand position with first North American campaign

Hive launches new brand position with first North American campaign

Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the U.S., U.K., and Canada.

Twitter hires State Department veteran Emily Horne to lead global policy comms

Twitter hires State Department veteran Emily Horne to lead global policy comms

Twitter, the communications medium of choice of President Donald Trump, has hired a former national security and diplomatic spokesperson for his predecessor, President Barack Obama.

Mastercard builds out content team

Mastercard builds out content team

The payments company is looking to hire an editorial content director in its communications team's content hub.

Tech giants consolidate status as world's most valuable brands

Tech giants consolidate status as world's most valuable brands

The tech quintet of Google, Apple, Microsoft, Amazon, and Facebook have for the first time taken the top five places in the latest BrandZ ranking of the Top 100 Most Valuable Global Brands, released on Tuesday by WPP and Kantar Millward Brown.

Breakfast Briefing, 6.6.2017: Uber hires a Kalanick whisperer

Breakfast Briefing, 6.6.2017: Uber hires a Kalanick whisperer

The embattled ride-hailing company has brought on an Ivy League academic versed in fixing toxic workplaces.

Wikimedia Foundation searches for chief communications officer

Wikimedia Foundation searches for chief communications officer

The position, leading a team of 11 staffers, is based in the organization's San Francisco office.

Clermont Partners brings on Cindy Klimstra as MD

Clermont Partners brings on Cindy Klimstra as MD

She will be based in the San Francisco Bay Area for the financial communications shop.

Breakfast Briefing, 6.5.2017: Leaders call for social media to do more to fight terror

Breakfast Briefing, 6.5.2017: Leaders call for social media to do more to fight terror

In response, one Facebook executive said the social network wants to be a "hostile environment" for terrorists.

Analysis

Why Twitter-like jitters over Snapchat's earnings are premature

Why Twitter-like jitters over Snapchat's earnings are premature

Snap Inc. had a poor first quarter. It also has the audience, innovation, and elements of personability and privacy that other platforms can't copy.

The Pitching Survey: From bad briefs to stolen ideas, frustrations abound on both sides of the process

The Pitching Survey: From bad briefs to stolen ideas, frustrations abound on both sides of the process

Inadequate briefs, stolen ideas and 14-way pitches were some of the major concerns raised in a new pitch process survey conducted by PRWeek UK and the PRCA.

How Uber, and its CEO, can grow up fast

How Uber, and its CEO, can grow up fast

Uber is facing an avalanche of crises. To fix its reputation, experts say it has to grow up fast--and so does its leadership.

Investors aren't ready to sign up for Snap's IPO just yet

Investors aren't ready to sign up for Snap's IPO just yet

The parent company of Snapchat has a charismatic leader and an interesting story to tell. What remains to be seen is whether it can emphasize both enough to assuage investors' concerns about stalling user growth and increased competition.

Travel ban gives tech CEOs cover to resist Trump

Travel ban gives tech CEOs cover to resist Trump

In an ultra-politicized world, Silicon Valley has to choose between angering the world's most powerful man or a vindictive consumer market. Since last weekend, it's picked the former.