Brands are showing their commitment to the Hispanic community. Here are some of the top trends Boden founder Natalie Boden has seen this year that will carry over into 2018.
The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.
Instead the brand should have re-emphasized its point of view that all women are beautiful, says Solomon McCown & Co.'s T.J. Winick.
Dove is failing to understand the public and struggling to clearly get its message across to consumers.
Most ethical problems do not appear upfront. A warning sign indicating "ethical minefield ahead" rarely comes with the territory of what we are asked to do.
PRWeek's Diana Bradley on how companies are using painted rocks to interact with people in her Brooklyn neighborhood.
Artists are giving fans more entry points to their music, more ways to discover and engage with it, and more things to talk about. Four lessons learned from BBH LA's strategy director.
Chris Gidez makes predictions about how the NCAA crisis will play out, and how the association must respond to it.
Renegotiating allows both parties to engage in a way that is respectful, authentic, and mutually beneficial, says Rashada Whitehead, president and chief transformation officer of KGBerry.
Dan Hill: Redemption is a destination Sean Spicer can eventually get to, but he's currently on the wrong path
The former White House press secretary appears overly-eager to normalize his professional persona, says Hill.
Two politicos from opposite sides of the aisle agree there is more than unites than divides Americans. There's a lesson in that for communicators, too.
With the president less interested than his predecessor in the environment and sustainability, should PR people advise the C-suite to ease back, too? Not for a hot second.
The Saudi government is looking for PR support? 'I know just the firm,' read a wry tweet from one journalist last week, days after Bell Pottinger's public humiliation.
Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices.
Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.
After two months of intense speculation, former Expedia chief Dara Khosrowshahi was officially confirmed as the new Uber CEO.
Her rallying cry to all of us was to keep fighting, to love each other, and most of all to "not postpone joy." This was a woman who knew how to bring joy to others - even in struggle - because she was so full of love and joy herself, recalls Cathy Renna.
Communications professionals are among the most media literate people there are. Still, the industry must do more to fight 'fake news.'
Eight ways to avoid working with partners that aren't worth the paycheck.
September is Measurement Month, and an ideal time to catch up on social media data and analytics.